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Greg Hoffman is a highly respected marketing and branding expert with extensive experience at Nike. He served as the Chief Marketing Officer, where he played a vital role in shaping the brand's future and establishing its reputation for exceptional customer experience.
With 27 years at Nike, Greg held various leadership positions, including Vice President of Global Brand Design and Vice President of Global Brand Innovation. He is recognized as a thought leader in design and marketing, receiving accolades such as being named one of the Most Creative People in Business by Fast Company and one of the 50 Most Innovative CMOs by Business Insider.
Greg is the Principal of Modern Arena, a brand advisory consultancy, and a Branding Instructor at the University of Oregon. He is available as a speaker for corporate events, offering his expertise on marketing, brand strength, and social impact.
Creative Leadership Lessons from a Life at Nike In this compelling, surprising, and dynamic talk, Greg Hoffman—the former Chief Marketing Officer at Nike—shares lessons and stories on the power of creativity drawn from almost three decades of experience at one of the world’s biggest brands. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds
Greg Hoffman's talk, "How to Support Radical Collaboration," emphasizes fostering creativity and innovation through embracing diverse perspectives and building a culture of inclusive, boundary-pushing teamwork.
Greg Hoffman shares insights on fostering a culture that encourages risk-taking, essential for innovation and growth within teams, in his talk "How to Build a Team of Risk-Takers."
Brand-Building Through the Art of Storytelling When you have an emotional bond with your consumer, you’re able to transport your brand beyond the product and leave a powerful, lasting legacy. Nike is a prime example: the company has mastered the art of speaking directly to their consumer, and staying authentic to their own voice, despite countless brand and influencer partnerships.
