Guillem Graell is a prominent entrepreneur and Chief Brand Officer with over 18 years of experience in global business and brand building, especially in sports and FMCG. He has made significant changes in brand strategy and digital product development.
As CMO at FC Barcelona from 2017 to 2021, Guillem turned the club into a global "LoveBrand," making it the Most Valuable Football brand in the world, according to Forbes Sports. He tripled the club's digital product revenue and created a direct-to-fan strategy that generated over €1 billion. He also started Barça Studios, an innovative D2C business model, and managed teams of up to 200 professionals, producing formats like “Matchday, inside FC Barcelona” and the “Talent Explorers” animated series.
Guillem led the club's digital transformation, overseeing its NFTs, crypto strategy, eSports, and digital subscription products. Before FC Barcelona, he worked with major companies like P&G, Reckitt Benckiser, Chupa Chups, Codorniu Group, and Accenture.
Today, Guillem is the co-founder and managing partner at D2F, a company that connects love brands with their fans in the sports and entertainment industry. He also teaches at UPF – Barcelona School of Management and ESADE Business School.
Guillem's expertise in brand strategy and digital transformation has made him a leading Chief Brand Officer, with his work at FC Barcelona and D2F continuing to impact the sports and entertainment sectors.
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What topics does Guillem Graell specialise in? Guillem Graell specialises in talking about brand strategy, digital transformation, sports marketing and more.
What is Guillem Graell's speaking style like? Guillem delivers insightful strategies with passion and expertise, transforming brands and engaging audiences. His dynamic approach in workshops inspires innovation and drives impactful change in the sports and entertainment sectors. AI summary based on real event feedback.
Does Guillem Graell offer virtual speaking engagements? Yes, Guillem Graell offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
