Hamish Pringle is a leading marketing and branding expert whose insights help organisations navigate the evolving landscape of brand strategy and communication in the United Kingdom and beyond. He served as Director General of the Institute of Practitioners in Advertising for over a decade, has worked at ten UK agencies, and authored influential books such as "Brand Immortality" and "Celebrity Sells." Hamish’s expertise spans corporate, product, and service brand development, with a focus on cause-related marketing, aligning internal values with external messaging, and leveraging celebrity partnerships. His work with industry bodies like the Advertising Standards Authority and his invention of the Diagonal Thinking concept demonstrate his commitment to advancing the field. Organisations benefit from Hamish’s practical frameworks for building resilient brands, actionable strategies for digital transformation, and clear guidance on integrating purpose into marketing. Audiences leave his sessions with tools to optimise brand value, insights on effective communication in the digital age, and methods for fostering brand loyalty. Book Hamish Pringle to gain practical, research-backed strategies that drive measurable results in today’s competitive market.