Iona Bain

Since founding the pioneering Young Money Blog in 2011, Iona has become one of the most respected financial writers of her generation. With a rare combination of accessibility and authority, she has gained a strong reputation in the finance world. Iona's journey in finance began when she was a working musician, still living with her parents in Edinburgh. Her savings were stolen from her piggy bank, which prompted her to realize the need for a change in her understanding of money. However, her dyscalculia made her struggle even more challenging than most. In response, Iona founded Young Money Blog, aiming to help her generation better understand their finances. Her down-to-earth, witty, and helpful analysis of the financial problems faced by millennials quickly attracted an audience. Today, Iona shares her wisdom through various mediums, including broadcasting, radio, and column writing. Her knowledge reaches millions of people worldwide, helping them navigate their money worries and financial struggles. Iona's unique style of delivery simplifies the intimidating world of money, empowering individuals to take control of their finances. In a time of inflation and economic turmoil, her advice is more relevant than ever for your team.