Jennifer Aaker

Although the average human may spend a third of their life at work, many still look to their non-working hours as their main source of happiness and humanity. Using insights gleaned from the regrets of the dying, combined with cutting-edge behavioral research, Dr. Aaker examines how we make the mistake of chasing happiness instead of meaning. By honing in on four key pillars — authenticity, presence, humor, and love — Dr. Aaker shares a recipe for a meaningful life and how it can be integrated into the workplace. You will leave with tangible lessons on how to build more innovative, collaborative, and joyful workforces, forge stronger relationships, and create more meaningful lives.

There exists a mistaken belief in today’s corporate world: that we need to be serious all the time to be taken seriously. But the research tells a different story. Building on their nationally bestselling book, Humor, Seriously, the authors delve into the behavioral science of humor, and why it fuels creativity, fosters resilience, and strengthens bonds on your team and with customers. They share techniques from professional comedians to unlock a sense of levity at work and concrete tools for having more joy in your life.

Join Jennifer Aaker, the General Atlantic Professor at Stanford GSB, as she delves into the connection between time, money, and happiness, and the influential impact of storytelling in decision-making and brand development. Gain valuable insights from her studies on the significance of purpose, meaning, and the role of humour in both business and personal life.