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Gain insights into the impact of purpose and meaning on individuals and organizations, and discover the power of purposeful leadership with Dr. Jennifer Aaker, speaker, behavioral science expert, and General Atlantic Professor at Stanford Graduate School of Business.
Dr. Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business. A renowned behavioral scientist, scholar and best-selling author, Dr. Aaker studies what creates meaning versus happiness in life (and work), how digital technologies are redefining human interaction, and how to harness purpose, story and humor as a leadership tool. Her work has been widely published in leading scientific journals, and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science.
Dr. Aaker is a highly sought-after speaker who aims to empower leaders and employees alike to create more purposeful, productive, and joyful cultures. She serves as a board member and advisor helping companies and leadership teams with digital transformation, incorporating human well-being into corporate strategy to drive business performance, global brand building and embracing a new leadership type for the innovation economy – one anchored on purpose, fuelled by levity.
Topics, sessions and talks
Although the average human may spend a third of their life at work, many still look to their non-working hours as their main source of happiness and humanity. Using insights gleaned from the regrets of the dying, combined with cutting-edge behavioral research, Dr. Aaker examines how we make the mistake of chasing happiness instead of meaning. By honing in on four key pillars — authenticity, presence, humor, and love — Dr. Aaker shares a recipe for a meaningful life and how it can be integrated into the workplace. You will leave with tangible lessons on how to build more innovative, collaborative, and joyful workforces, forge stronger relationships, and create more meaningful lives.
Join Jennifer Aaker, the General Atlantic Professor at Stanford GSB, as she delves into the connection between time, money, and happiness, and the influential impact of storytelling in decision-making and brand development. Gain valuable insights from her studies on the significance of purpose, meaning, and the role of humour in both business and personal life.
There exists a mistaken belief in today’s corporate world: that we need to be serious all the time to be taken seriously. But the research tells a different story. Building on their nationally bestselling book, Humor, Seriously, the authors delve into the behavioral science of humor, and why it fuels creativity, fosters resilience, and strengthens bonds on your team and with customers. They share techniques from professional comedians to unlock a sense of levity at work and concrete tools for having more joy in your life.
Book Dr. Jennifer Aaker to empower your team with the tools to create purposeful, productive, and joyful cultures. Her insights on leveraging purpose, story, and humor will redefine your leadership approach. Benefit from her expertise in digital transformation and human well-being to drive business performance.
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frequently asked questions
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Jennifer Aaker draws on behavioural science research and data from studies on time, money, and happiness to structure her sessions, translating findings into frameworks — such as four pillars of meaning — that audiences can apply directly to workplace culture and leadership.
Dr. Jennifer Aaker speaks on meaning versus happiness, the behavioural science of humour in the workplace, and the relationship between time, money, and storytelling in decision-making. She holds the General Atlantic Professorship at Stanford Graduate School of Business, where her research on purpose, levity, and human behaviour has been published in leading scientific journals and featured in The Economist, The New York Times, and The Wall Street Journal.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
