Katie Traxton

Katie Traxton, former Chief Communications Officer at Formula E racing, founder of Good Vibes Only, is an Oxford University graduate. By 24, she was managing three international motorsport championships within the WRC, and by 32, had become a global sports and entertainment executive. With over 17 years in the industry, Katie has contributed to international organisations like Volkswagen, BP, and the British Council, orchestrating a marketing campaign in 179 countries. 

A multilingual speaker, she holds several board directorships and trusteeships, notably as the British Motor Sport Training Trust's sole female trustee with Motorsport UK. A staunch advocate for workplace inclusivity, Katie has been actively involved as co-chair of the PRCA's LGBTQ+ network, a member of WACL, and as a European Sponsorship Association Board Director and inclusivity lead. Believing in the power of positive culture to boost commercial success, Katie invites others to join her in transforming organisational culture.