Mike Cessario
Transform ordinary products into cultural phenomena with Mike Cessario, disruptive marketing strategist and Liquid Death Founder and CEO. Mike helps brands leverage counterintuitive branding and sustainability for market differentiation, building a $700 million beverage empire through punk rock aesthetics and environmental consciousness.
Los Angeles, United States
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With a strong marketing background as creative director at VaynerMedia and Porter & Bogusky, Mike leveraged his experience to disrupt the water category. Under his leadership, Liquid Death has expanded to 14 flavors and secured high-profile partnerships with icons like Martha Stewart and Tony Hawk.
Mike helps companies understand how counterintuitive branding can create extraordinary market differentiation. His success demonstrates how combining sustainability with edgy marketing can resonate with modern consumers who seek both environmental responsibility and authentic brand experiences. Liquid Death's growth proves that breaking category conventions can lead to remarkable business outcomes.
Audiences leave Mike's presentations with practical insights on building distinctive brand identities, strategies for turning sustainability into a competitive advantage, and frameworks for creating genuine cultural connections that drive consumer loyalty beyond traditional marketing approaches.
Book Mike to inspire your team with a masterclass in disruptive thinking that transforms ordinary products into cultural phenomena with purpose.
Topics, Sessions And Talks
In this session, Mike Cessario, CEO and Founder of Liquid Death, shares how brands can thrive by entertaining rather than just advertising. He demonstrates his success in transforming canned water into a viral phenomenon through engaging content. Attendees will learn practical strategies to hack culture, foster fanatical loyalty, and generate substantial ROI by creating content that captivates audiences in today's attention-starved market.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
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Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
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