Mike Cessario is the Founder and CEO of Liquid Death, the rebellious canned water company that transformed hydration marketing with punk rock aesthetics and environmental consciousness. His innovative approach has built a $700 million brand that stands out in the beverage industry.

With a strong marketing background as creative director at VaynerMedia and Porter & Bogusky, Mike leveraged his experience to disrupt the water category. Under his leadership, Liquid Death has expanded to 14 flavors and secured high-profile partnerships with icons like Martha Stewart and Tony Hawk.

Mike helps companies understand how counterintuitive branding can create extraordinary market differentiation. His success demonstrates how combining sustainability with edgy marketing can resonate with modern consumers who seek both environmental responsibility and authentic brand experiences. Liquid Death's growth proves that breaking category conventions can lead to remarkable business outcomes.

Audiences leave Mike's presentations with practical insights on building distinctive brand identities, strategies for turning sustainability into a competitive advantage, and frameworks for creating genuine cultural connections that drive consumer loyalty beyond traditional marketing approaches.

Book Mike to inspire your team with a masterclass in disruptive thinking that transforms ordinary products into cultural phenomena with purpose.