Crunch the numbers and finesse your decision-making skills for business success with Neil Martin, F1 Data Analytics Expert and Former Head of Strategy at Ferrari and McLaren.
's Featured Sessions
Using Big Data To Accelerate Success
More than any other sport, Formula One has embraced a data-driven business culture, particularly as regards its near obsession with marginal gains and continuous improvement. Starting in the late 1980’s, teams began to develop the ability to gather, process, store and utilise information streams in order to better manage risk, optimise performance and guarantee outcomes. Data acquisition and analytics is now a cornerstone technology, enabling drivers, trackside engineers and headquarters staff to determine precisely how the car and driver is behaving, diagnose issues, resolve problems and speed decision making. As information flows seamlessly around the globe, linking car, team and factory, data security is essential, and robust systems ensure protection from multiple threats. The use of simulators has transformed driver training, enabling systems to be learned, tested and developed in a virtual environment prior to real-world deployment. And with the advent of additive manufacturing, machine learning and AI across Formula One, the sport’s use of Big Data to transform all aspects of its operations is set to accelerate further.
Plan For The Future
The ability to think strategically is one of the most important leadership traits you can have. It also makes you a highly effective leader. Don't just focus on solving today's problems, but also look to the future.
Want to discover the secrets to driving winning mentality and coping with immense pressure to drive peak performance in your team? Get right inside the cockpit and discover how to create the winning mentality to get right to the top of your game with Jenson.
Neil Martin | Speaker Biography
Neil Martin has been a trailblazer in the field of data analytics in Formula 1 motor racing for the past 25 years. He has held key positions in renowned teams such as McLaren, Red Bull Racing, and Ferrari, where he has developed top-notch solutions. Currently, he is the founder and CEO of Paceteq, a technology company that focuses on innovation, digitalization, data analytics, artificial intelligence, and smart automation to enhance performance. Paceteq has rapidly grown and collaborates with prestigious clients, including major motor racing series.
Neil's software, either designed by him or derived from his applications, is now used by more than half of the Formula 1 grid. This solidifies his position as a leader in the field of data analytics and a highly experienced manager of complex motorsport programs. In 1995, Neil pioneered the application of Monte Carlo and Game Theory modeling techniques to Race Strategy at McLaren Racing. By utilizing mathematical and business modeling techniques, he provided strategic options that enabled decision-makers to have a comprehensive understanding of potential outcomes and associated risks. This innovative approach served as a foundation for Neil to develop mission control rooms, driver-in-the-loop simulators, and wind tunnel solutions. He revolutionized Race Strategy modeling by embracing uncertainty rather than avoiding or ignoring it.
Neil's academic background in Mathematics and Computer Science from the University of Southampton, along with his MSc research paper on risk assessment, propelled his successful career in international motorsport spanning over three decades. As part of senior management at McLaren Racing, Red Bull Racing, and Ferrari, Neil has worked closely with numerous World Champions, including Mika Häkkinen, Kimi Raikkonen, Fernando Alonso, and Sebastien Vettel. His experience in Formula 1 encompasses building and leading high-performing teams of engineers and technical staff, ensuring that cutting-edge technology and exceptional teamwork combine to achieve successful outcomes.
Neil is a sought-after speaker for businesses looking to gain management and technical insights from the application of data analytics in risk management, performance optimization, and decision-making. His keynote presentations have garnered widespread acclaim from clients in various sectors, such as banking, financial services, and healthcare. If you are seeking expert guidance on utilizing data to drive performance within your team, Neil is the perfect resource to level up your capabilities.