Neil Martin

Neil Martin | PepTalk Expert Speaker
Neil Martin | PepTalk Expert Speaker
Speaker, F1 Data Analytics Expert, Former Head of Strategy at Ferrari And McLaren
London
Crunch the numbers and finesse your decision-making skills for business success with Neil Martin, F1 Data Analytics Expert and Former Head of Strategy at Ferrari and McLaren.
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Neil Martin | PepTalk Expert Speaker
Neil Martin | PepTalk Expert Speaker
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Neil Martin | Speaker Biography

Pioneer in applying Monte Carlo/Game Theory in F1 Race Strategy
Held key data analytics positions at McLaren, Red Bull Racing, and Ferrari
Founder and CEO of Paceteq, innovating in data analytics and AI in motorsport

Neil Martin is a a trailblazer in the field of data analytics in Formula 1 motor racing for the past 25 years. He has held key positions in renowned teams such as McLaren, Red Bull Racing, and Ferrari, where he has developed top-notch solutions. 

Currently, he is the founder and CEO of Paceteq, a technology company that focuses on innovation, digitalization, data analytics, artificial intelligence, and intelligent automation to enhance performance. Paceteq has rapidly grown and collaborates with prestigious clients, including major motor racing series. Neil's software, designed by him or derived from his applications, is now used by more than half of the Formula 1 grid. This solidifies his position as a leader in data analytics and a highly experienced manager of complex motorsport programs. 

In 1995, Neil pioneered the application of Monte Carlo and Game Theory modelling techniques to Race Strategy at McLaren Racing. By utilizing mathematical and business modelling techniques, he provided strategic options that enabled decision-makers to understand potential outcomes and associated risks comprehensively. This innovative approach served as a foundation for Neil to develop mission control rooms, driver-in-the-loop simulators, and wind tunnel solutions. He revolutionized Race Strategy modelling by embracing uncertainty rather than avoiding or ignoring it. Neil's academic background in mathematics and computer science from the University of Southampton and his MSc research paper on risk assessment propelled his successful career in international motorsport, which spanned over three decades. 

As part of senior management at McLaren Racing, Red Bull Racing, and Ferrari, Neil has worked closely with numerous World Champions, including Mika Häkkinen, Kimi Raikkonen, Fernando Alonso, and Sebastien Vettel. His experience in Formula 1 encompasses building and leading high-performing teams of engineers and technical staff, ensuring that cutting-edge technology and exceptional teamwork combine to achieve successful outcomes. 

Why Should You Book Neil Martin?

As a speaker, Neil offers your team insights from the forefront of data analytics in Formula 1. His keynote presentations have garnered widespread acclaim from clients in various sectors, such as banking, financial services, and healthcare. Benefit from his expertise in risk management, performance optimization, and decision-making, honed over decades with top racing teams. Elevate your strategies with Neil's innovative approaches to harnessing data for competitive advantage.

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Trusted by companies you know

EY
Vodafone
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MoetHennessy
HSBC
Kleinworth Hambros
Kingfisher
Capgemini
JM
Publicis Groupe
Oracle