Neil West is a well-known icon in the digital music and entertainment industry, with 25 years of experience in digital content transformation. He has played a significant role in reshaping how we consume music and online content, particularly during his time at Apple, where he served as Head of Music and later as Head of Services.

At Apple, Neil led the music team in Europe, overseeing the growth of iTunes into the world's largest music retailer and the launch of Apple Music. In Southern and Eastern Europe, he co-founded and curated the iTunes Festival and managed various services, including the App Store, Apple TV+, and Apple Podcasts.

Before joining Apple, he was the European Editor-in-Chief for Rhapsody, the first music streaming subscription service. He also held the position of Creative Director at GarageBand.com and was Editor-in-Chief of NEXT Generation, a leading US video game magazine. His recognition as #4 in The Guardian’s Music Power 100 in 2011 underscores his influence in the industry.

Neil's conferences are known for their innovative insights into the digital entertainment landscape. He engages audiences with personal stories and trend analysis, providing valuable lessons on the evolution of the digital market.

In his TEDx Talk, Neil explores management lessons from Apple and The Beatles, drawing parallels between their team-building approaches. He enjoys sharing ideas with organisations to inspire growth, focusing on simple themes, guiding customers through change, and effective team management.