Orlando Machado is the Chief Data Officer of the LEGO Group and a skilled data scientist with over 20 years of experience in data analytics and digital transformation. He has held leadership roles at companies like Aviva, MoneySuperMarket, and dunnhumby, where he made significant contributions to their growth. Currently, Orlando leads data strategy at the LEGO Group, focusing on innovative applications of data. Before this, he was the Group Chief Data Scientist at Aviva for five years and was an Advisory Board Member of the European Data Science Academy. At MoneySuperMarket.com, he managed the data science team and worked on customer insights. Earlier, he was a Capacity Analyst for the BBC and Head of Analytics for WPP. In 2019, Orlando was recognized as the most influential person in data-driven businesses by DataIQ. He received the Professor Derek Holder Lifetime Achievement Award in 2023 at the DatalQ Awards. He is known for his work in digital transformation and ethical technology, emphasizing data ethics, privacy, and the potential of AI. He uses consumer insights to guide business decisions and product development. Orlando also serves as a Non-Executive Director at the University of Cambridge and Neos, and he is an Advisory Board Member of the European Data Science Academy. He is a popular keynote speaker, known for making complex topics easy to understand. He holds a Bachelor of Science in Mathematics, Operational Research, Statistics, and Economics, as well as a PhD in Statistics from the University of Warwick.