Orlando Wood has spent his career studying what makes advertising work and why so much of today's advertising fails to connect with audiences.
Chief Innovation Officer at System1 and Honorary Fellow of the Institute of Practitioners in Advertising, Orlando has authored three influential books: Lemon, Look Out, and Hold Me Tight. He co-hosts the Never Mind the Adverts podcast and has received recognition from the ARF (Great Minds Distinction Award), AMA (4 under 40), and ESOMAR (Best Methodology), amongst others, for his research on creative effectiveness and emotional impact in advertising.
Orlando's work helps brands solve a critical problem: modern advertising has lost its ability to capture attention and create lasting impact. Drawing on neuroscience, advertising history, and the creative arts, he reveals how right-brain thinking drives emotional connection and, in turn, commercial success. He also coined the term Fluent Device, which is now widely used across the industry. Through his Advertising Principles Explained course, Orlando translates years of research into practical frameworks that marketers can apply immediately.
Audiences leave Orlando's presentations with specific tools to create more memorable advertising, a deeper understanding of how attention and emotion drive effectiveness, and actionable principles for building campaigns that move people and grow brands. His visual, humorous style makes complex research accessible and immediately useful.
Book Orlando to learn why your advertising isn't working and exactly how to fix it.
How can I book Orlando Wood for my next event?
Email orlando.wood@getapeptalk.com, or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
As speaker agents, PepTalk can secure Orlando Wood for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Orlando Wood's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Orlando directly.
What topics does Orlando Wood specialise in?
Orlando Wood specialises in discussing creative effectiveness, right-brain thinking, the emotional impact of advertising and more.
What is Orlando Wood's speaking style like?
Previous bookers say Orlando Wood connects well with audiences and speaks with clarity, confidence, and ease.
Does Orlando Wood offer virtual speaking engagements?
Yes, Orlando Wood offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
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