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BlogLoginGet in TouchRichard Reed, co-founder of Innocent Drinks, is a highly successful entrepreneur and renowned speaker in business management, sales, marketing, and sustainability. He shares his entrepreneurialism, leadership, branding, marketing, and advertising expertise, providing valuable insights for corporate audiences.
Richard's talks captivate audiences with his personal growth story, starting from humble beginnings to building a worldwide retail empire. He often highlights the spontaneous and decisive actions that led to the success of Innocent Drinks, including conducting a customer survey with bins labelled YES and NO, ultimately leading to him and his friends quitting their jobs to pursue their smoothie business.
Richard's achievements have earned him numerous awards and accolades, including Ernst & Young Entrepreneur of the Year and a CBE in 2016. He is also the co-founder of JamJar Investments and has published a book titled "If I Could Just Tell You One Thing... Encounters with Remarkable People and Their Most Valuable Advice."
Richard's passion for sustainability is evident in his advocacy for green business practices, including recyclable packaging and fresh ingredients. As a speaker, he inspires audiences to embrace innovation and creativity in their everyday business lives.
The story of what it takes to become a smoothie king.