Beta Lucca
Transform digital innovation with Roberta "Beta" Lucca, speaker, creative entrepreneur and gaming industry pioneer. Roberta works with global brands to foster entrepreneurial mindset and creative leadership, delivering BAFTA-winning expertise recognised by Forbes' Top 50 Women in Tech.
London, United Kingdom
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Recognised as one of Forbes' Top 50 Women in Tech, Roberta holds two MBAs in management and marketing from COPPEAD Business School in Rio de Janeiro, Brazil. As a keynote speaker, she inspires audiences to adopt a creative and entrepreneurial mindset while exploring innovation in an uncertain world.
Roberta has collaborated with global companies and organisations, including Ocado, Disney, Unilever, Forbes, SLUSH, NatWest, Creative Informatics, CogX, Creative England, InnovateUK, and the Festival of Marketing. She has been featured in the Financial Times, BBC News, Sky News, and Disney Channel.
In 2022, she served as a judge and angel investor on BBC One’s The Apprentice, evaluating contestants tasked with building and promoting a video game. Recently, she has been a mentor and judge on the Amazon Prime UK/US show Ready Set StartUP.
Before founding Bossa, Roberta worked as an innovation expert at Nokia and at TV Globo, Brazil's second-largest commercial TV network. She also established Wonderluk, one of the first companies in the 3D-printing market, specialising in on-demand 3D-printed jewellery.
Topics, Sessions And Talks
Roberta Lucca highlights how innovation, once the domain of startups, is now essential for companies navigating uncertain, fast-paced environments. She emphasises the importance of fostering a resilient and resourceful workforce to maintain competitiveness. In her talk, attendees will discover the entrepreneurial mindset that drives some of the world’s most innovative companies, learn about the fundamental building blocks of entrepreneurship, and explore strategies to cultivate these qualities within their own organisations.
In her engaging keynote, Roberta Lucca addresses the challenge of teams striving for high performance while fearing risk. She empowers attendees to embrace the concept of 'failing to succeed' and discover their unique superpowers. Through her 5Cs Windmill Framework, Roberta shares insights into the traits of successful entrepreneurs. Participants will leave with practical strategies to enhance team dynamics and foster a culture of innovation and resilience.
Roberta Lucca highlights the immense impact of the gaming industry, which now engages 3 billion players and surpasses both music and film in revenue. In her talk, she explores the concept of gamification, illustrating how our world is already influenced by game mechanics. Lucca will share valuable insights for executives on leveraging games to enhance customer engagement and using gamification to boost team productivity, efficiency, and creativity. Attendees will learn practical strategies to apply these concepts in their organisations.
In her talk, Roberta Lucca explores how organisations can effectively integrate AI into their processes amidst its growing accessibility. She provides insights into various solutions, including ChatGPT, chatbots, LLMs, machine learning, and deep learning. By sharing successful case studies, Roberta outlines essential steps for embedding AI tools into operations, ultimately enhancing team efficiency. Attendees will learn practical strategies for leveraging AI to transform their organisational workflows and drive innovation.
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