Ruth Buscombe -Divey
Transform race strategy and data-driven decision making with Ruth Buscombe-Divey, speaker and Formula 1 analyst. Ruth works with organisations to optimise performance under pressure, bringing expertise from eight seasons as Head of Race Strategy for elite F1 teams.
London, United Kingdom
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Her journey in Formula 1 began with a first-class honours degree from the University of Cambridge in Engineering, followed by a Masters thesis on the Drag Reduction System (DRS) for the FIA. This early research played an important role in shaping the DRS system, later introduced to improve overtaking in the sport.
Ruth started her career at the renowned Scuderia Ferrari in 2012, first as a Simulations Engineer and later as a Race Strategist. During her time at Ferrari, she worked closely with drivers such as Kimi Raikkonen, Fernando Alonso, and Sebastian Vettel, playing a crucial role in Vettel's first win with Ferrari at the 2015 Malaysia Grand Prix.
Ruth went on to join the Haas F1 Team in 2015, helping the American team achieve a strong start with double points finishes in their debut season. She later moved to Sauber, where she served as Head of Race Strategy for eight seasons, working with drivers such as Charles Leclerc and helping to secure the team’s best Constructors’ Championship result in a decade in 2022.
Now a key figure in the Formula 1 media landscape, Ruth brings her deep knowledge of race strategy to viewers while also speaking at corporate events, where she explains the complexities of data-driven decision making in the high-pressure world of racing.
Throughout her career, Ruth has been a passionate advocate for women in STEM and has served as an ambassador for the FIA Girls on Track initiative since 2016.
Topics, Sessions And Talks
Since the late 1980s, Formula 1 has embraced a data-driven culture focused on marginal gains and continuous improvement. Teams use data to manage risk, optimise performance, and make fast decisions. Data analytics help drivers, engineers, and staff diagnose issues and solve problems, while robust security systems protect global information flow. Big Data's impact is accelerating with technologies like AI, machine learning, and additive manufacturing. Attendees will learn how F1 uses data to enhance all aspects of its operations.
Ruth Buscombe-Divey is passionate about data, AI, and GenAI, making complex technology accessible to non-technical audiences. She emphasizes the importance of data-driven decision-making, highlighting how to collect, analyze, and leverage data for competitive advantage. Using the analogy of a Formula 1 pit stop, she illustrates how precision and teamwork can lead to marginal gains. Attendees will learn how to effectively utilize data and AI to enhance performance and the vital role of human expertise in the process.
Ruth Buscombe-Divey, a prominent figure in Formula 1, is dedicated to promoting diversity and inclusion in motorsport. Formerly an ambassador for Susie Wolff’s Dare to be Different, and now an ambassador for the FIA Girls on Track initiative, Ruth has worked since 2016 to make the sport more accessible to all genders, abilities, and races. Attendees will learn about Ruth's insights on fostering an inclusive environment in motorsport and the importance of initiatives that empower underrepresented groups in the industry.
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