Sophie Storm Roberts leverages her experience as a former high-growth tech leader and endurance athlete to guide individuals and teams to achieve remarkable results. She believes that challenge breeds growth.

From a non-athletic background, Sophie became the only person in history to climb the highest mountains in the eight Alpine countries and cycle between them. Her transformation from unfit and unsure of her purpose to taking on some of the world's most demanding challenges serves as a powerful testament to the role of courage and the power of the mind in pursuing the extraordinary.

She translates her experiences into tools and practical frameworks to ignite potential, achieve breakthroughs, and navigate adversity. She partners with leaders to cultivate the mental fortitude and strategic vision to navigate complex challenges and thrive in a competitive landscape.

Sophie is also the founder of TrailBlazers, an initiative to build confidence and courage in teenage girls. The programme provides tools and a supportive community to help them navigate the world and overcome the current mental health crisis.

Sophie's motivation stems from her journey of staying true to herself while seeking peer acceptance. Her experiences of being bullied in primary and secondary school, combined with her efforts to build confidence and resilience through self-challenge, inspired the creation of TrailBlazers. TrailBlazers' mission is to help girls thrive by developing confidence, courage, resilience, and life skills, ultimately changing hearts, minds, and lives.

Sophie's business, performance, and leadership background, combined with her lifelong fascination with human potential, fuel her mission of "Championing ordinary people to achieve their extraordinary."

She has empowered thousands of individuals to shatter their limitations, build unwavering confidence, and become unstoppable forces by fostering their emotional intelligence, resilience, and courage.