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Speaker & personal branding strategist

Stef Sword-Williams

Transform workplace confidence with Stef Sword-Williams, speaker, self-promotion expert, and personal branding strategist. Stef empowers professionals to embrace their achievements and build impactful personal brands, reaching audiences in 50+ countries for Apple, Google, and Microsoft as a Forbes 30 Under 30 honoree.

Trusted by BBC, Unilever, Apple, Google, Microsoft

Stef Sword-Williams
Stef Sword-Williams

Stef Sword-Williams

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Stef Sword-Williams's biography

At a glance

  • Confidence and personal branding expert
  • Forbes 30 Under 30 honoree in Europe
  • Author of F*ck Being Humble and Career Comedown

Stef Sword-Williams is a TEDx speaker, founder, and two-time author, best known for founding F\*ck Being Humble, a global movement and consultancy empowering people to own their achievements and overcome the fear of self-promotion. Recognised as a Forbes 30 Under 30 honouree for Europe, Stef has been named among the Top 50 Workplace Leaders in the UK, Start Up Magazine’s 22 Most Influential Women, and twice in The Dot’s 100 Women Changing the Creative Industry. Stef has also been recognised as one of the Top 100 women changing the creative industry, won the LinkedIn Future Is Female Award, and is a LinkedIn Top Voice.


Stef’s talks have reached audiences in over 50 countries and have been booked by global brands including Apple, Unilever, Google, Nike, Adidas, Microsoft, and the BBC. Her TEDx Talk on redefining humility and self-promotion has cemented her reputation as a leading voice in confidence, personal branding, and social impact. Stef's debut book, F\*ck Being Humble: Why self-promotion isn’t a dirty word, has sold over 10,000 copies, with her second book continuing to expand the conversation around visibility, confidence, and career empowerment.


With a community of over 170,000 people online, Stef’s work has been featured in Forbes, Grazia, Vogue, BBC World News, and the Financial Times. In recognition of her contribution to social impact, she was invited to become a Fellow of the Royal Society of Arts. Stef continues to reinvest profits and time into community initiatives, inspiring people worldwide to embrace their worth and celebrate their successes boldly and unapologetically.

Stef's showreel and videos

Topics, sessions and talks

Managing Imposter Syndrome

For many people, imposter syndrome and self-doubt can be the biggest barrier to achieving career goals. Through her talk, Stef Sword-Williams aims to challenge limiting beliefs, enable talent to recognise their potential and empower them to reach current goals and future ambitions.

Networking Internally

With more teams working remotely, the opportunity toconnect and build relationships with the people we work with has reduced. Thatmeans it’s even more important to actively invest in growing mutually beneficialrelationships, raising our profile virtually and exploring the best ways to providevalue to co-workers.

Pitching And Presenting

Public speaking can be intimidating for many which is whyStef makes it her mission to help people feel more confident with presenting.Whether it’s for a pitch, internal meeting or to a large audience, Stef will share allthe techniques you need to captivate your viewers and make them remember you.

Making Your Ideas Heard

Got an idea but not sure how to present it or make itheard by the right people? Stef will share tools and preparation techniques that willhelp empower individuals to use their voice, share their ideas without fear andunderstand how build a business case for implementing it.

Feedback Matters

Giving and receiving feedback doesn’t need to be a challenging experience if you handle it with care. In this talk, Stef will guide you on the best ways to gather, deliver, and implement feedback that could significantly impact your career/client relationships.

Why we recommend booking Stef

Book Stef Sword-Williams as a speaker to empower your team to embrace their achievements unapologetically and conquer the fear of self-promotion. With a proven track record of inspiring global audiences and top brands, her insights on personal branding and self-empowerment are transformative. Recognised by Forbes and featured in top publications, Stef's impactful message will elevate your team's confidence and drive.

Check Stef's availability

Trusted by BBC, Unilever, Apple, Google, Microsoft

Testimonials

Stef's content spoke perfectly to the audience, she led with relatable and personable themes which when matched in combination with her motivating and upbeat presentation style, lent itself to a wonderfully engaging conversation. I cannot recommend Stef enough, she nails brand, she engages audiences, she's brilliant.

Squarespace

Stef's content was incredibly current and engaging. Our audience of both women and men commended her on the relatability of the workshop material and the many actionable takeaways shared. Due to high demand and the immense amount of positive feedback Stef received, we have asked her to come back to deliver more workshops to our other UK offices.

Unilever

Having gained some fantastic insights from attending one of Stef's webinars, l invited her to speak to BBC Creative. It was a really well attended talk and has been widely held up to be the most useful session we've had. It was hugely inspiring, honest and - as usual with Stef-tremendously galvanising, with loads of positive action points to implement.

BBC

Featured Projects

Stef Sword-Williams - F*ck Being Humble book cover
Stef Sword-Williams - Career Comedown book cover
Stef Sword-Williams - Stompcast book cover

frequently asked questions

Something we've not covered here?

How do I book Stef Sword-Williams for my next event?

Email stef.sword.williams@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Stef's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Stef Sword-Williams's speaking style like?

Stef Sword-Williams structures her talks around practical techniques drawn from her own experience building the F*ck Being Humble movement, using her TEDx talk framework on redefining humility and self-promotion as a throughline to guide audiences from identifying limiting beliefs to applying visibility and personal branding strategies.

What topics does Stef Sword-Williams specialise in?

Stef Sword-Williams speaks on imposter syndrome and self-doubt, internal networking and virtual relationship-building, and pitching and presentation skills. She is the founder of F*ck Being Humble, a Forbes 30 Under 30 honouree for Europe, and a TEDx speaker whose talks have reached audiences in over 50 countries for clients including Apple, Google, Nike and the BBC.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.