Tamsen Webster helps leaders craft messages that drive lasting change. As the founder and Chief Learning Officer of the Message Design Institute and author of two best-selling books, she transforms complex ideas into compelling narratives that inspire action.

With over 25 years in message design, Tamsen brings unparalleled expertise as a former TEDx Executive Producer, Harvard Medical School consultant, and Thinkers50 Radar honoree. Her proprietary Red Thread® method, developed through work with organizations like Johnson & Johnson and State Street Bank, provides a systematic approach to making ideas irresistible.

Tamsen's unique background combines marketing strategy with behavioral psychology, allowing her to bridge the gap between what organizations want to say and what audiences need to hear. She helps clients identify the universal patterns that make ideas resonate, turning resistance into receptivity. Her approach accelerates understanding and adoption of even the most disruptive concepts, creating pathways for meaningful transformation.

Audiences leave Tamsen's presentations with practical frameworks to craft messages that align with their listeners' existing beliefs, concrete techniques to simplify complex ideas without losing impact, and proven methods to transform momentary agreement into sustained commitment.

Book Tamsen when you need your audience to not just hear your message, but to embrace it so completely they can't imagine thinking any other way.