Ken Schmidt is a customer loyalty expert who transformed Harley-Davidson from struggling manufacturer to iconic brand. As a key architect of the company's legendary turnaround, he pioneered strategies that shifted focus from products to people, creating unprecedented marketplace advocacy.
Ken served as Harley-Davidson's director of corporate communications, working directly with leadership to revolutionize their market approach. His work has been featured in major business media worldwide, and he's advised global brands through his consultancy and as a partner at VSA Partners. His book "Make Some Noise: The Unconventional Road to Dominance" distills his proven methodology.
In today's marketplace, where products are increasingly viewed as interchangeable commodities, Ken helps organizations break free from competitive sameness. He teaches companies how to leverage basic human needs for competitive advantage by becoming memorable for who they are rather than what they sell. His approach transforms customer relationships from transactional to emotional, building loyalty that withstands price competition.
Audiences leave Ken's presentations with practical frameworks for differentiating their business, actionable strategies to humanize their brand story, and techniques to convert customers into vocal advocates. His high-energy delivery combines real-world case studies with immediately applicable insights on creating meaningful customer connections.
Book Ken Schmidt when your organization needs to break free from competitive sameness and create the kind of customer loyalty that drives sustainable growth.
How can I book Ken Schmidt for my next event?
Email ken.schmidt@getapeptalk.com, or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
PepTalk are speaking agents for Ken Schmidt. They are available to book for corporate events, conference keynotes, leadership talks, celebrity endorsements, personal appearances, and motivational speaking engagements. We can assist with enquiries about Ken Schmidt's speaking fees, availability, and booking process for private business functions, industry conferences, and team events — just email ken.schmidt@getapeptalk.com and we'll be happy to help!
For media interviews, charity appearances, or personal matters, we recommend contacting Ken directly.
What topics does Ken Schmidt specialise in?
Ken Schmidt specialises in discussing customer loyalty, brand differentiation, human behavior in marketing and more.
What is Ken Schmidt's speaking style like?
Ken delivers high-energy, customised presentations that inspire and engage. Audiences praise his practical insights, memorable storytelling, and ability to connect, making him a standout, impactful speaker at business events.
Does Ken Schmidt offer virtual speaking engagements?
Yes, Ken Schmidt offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
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