Tony is an accomplished global executive who operates at the intersection of advertising media and digital technology. Currently serving as the Senior Vice President of Client Strategy at NBC Universal, Tony is a seasoned professional with a deep understanding of what it takes to drive revenue and enhance the bottom line. His expertise has been instrumental in facilitating NBC's shift in revenue focus. As a dynamic strategist and thinker, Tony has made significant contributions to the industry, particularly in the US and UK, where he has chaired and served on Internet Advertising Bureau committees. His commitment to setting standards and best practices has been widely recognized and appreciated.