Available to book
Tony Effik
Transform digital strategy with Tony Effik, speaker, media technology expert. Tony works with organizations to optimize advertising revenue, drive digital transformation, and develop strategic leadership, delivering industry-leading insights as Google Managing Director and Columbia University professor.
Tony Effik is an accomplished global executive who operates at the intersection of advertising media and digital technology.
Formerly the Senior Vice President of Client Strategy at NBC Universal and now Managing Director of Display, Video and Creative at Google, Tony is a highly experienced professional with a deep understanding of what it takes to drive revenue and enhance the bottom line.
His expertise was instrumental in facilitating NBC's shift in revenue focus, and today he continues to teach the next generation as an Adjunct Assistant Professor at Columbia University’s School of Engineering and Applied Science.
A dynamic strategist and thinker, Tony has made significant contributions to the industry, particularly in the US and UK, where he has chaired and served on Internet Advertising Bureau committees.
His commitment to setting standards and best practices has been widely recognized and appreciated.
Tony brings a wealth of experience from the forefront of advertising media and digital technology, offering invaluable insights into driving revenue and strategic shifts. His leadership roles, including chairing Internet Advertising Bureau committees in the US and UK, position him as a thought leader in setting industry standards. Booking Tony as a speaker will give your team or business cutting-edge strategies and practices to thrive in today's competitive landscape.
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frequently asked questions
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Tony Effik draws on his executive experience across NBC Universal and Google to frame talks around the practical convergence of advertising, media, and digital technology, grounding points in industry case studies and standards work conducted through Internet Advertising Bureau committees.
Tony Effik specialises in advertising media, digital technology strategy, and revenue growth within the media industry. He is Managing Director of Display, Video and Creative at Google, having previously served as Senior Vice President of Client Strategy at NBC Universal, and teaches as an Adjunct Assistant Professor at Columbia University's School of Engineering and Applied Science.
No, PepTalk doesn't charge a booking fee. You pay the speaker's fee plus any travel and expenses, which PepTalk confirms upfront in your quote. The shortlist, contracting and event-day logistics are included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
PepTalk sends a shortlist of matched speakers within 24 hours, each with a profile, a fee and a recommendation on the strongest fit. The more you share about your date, audience, format, objectives and budget, the closer the match. Once you choose, PepTalk handles the contract, travel and logistics through to event day.
The typical fee range on a PepTalk speaker profile is a guide to what that speaker usually costs for an in-person event in their home market, shown in their local currency. The final fee depends on format, location, date and session length. Virtual and shorter sessions usually cost less, and international travel and peak dates cost more. PepTalk confirms the exact fee in your currency once it has your brief.
No. PepTalk represents 15,000+ speakers, hosts, comedians and entertainers, some booked directly and others through their agents and agencies worldwide. The process is the same for all of them: PepTalk checks availability, negotiates the fee and manages the contract and logistics.
Book a speaker three to six months before your event. Allow 12 months for large conferences, peak-season dates or a specific in-demand name. PepTalk also fills last-minute and replacement bookings, often within days, so get in touch as soon as you have a date, even at short notice.
