Available to book
Will Greenwood
Will Greenwood MBE helps organisations build world-class teams and cultures. A leadership and high performance speaker, he won the 2003 Rugby World Cup with England, toured three times with the Lions, and wrote World Class.
Will Greenwood MBE is a 2003 Rugby World Cup winner, Sky Sports rugby analyst, and Telegraph columnist. He speaks on leadership, culture, and what separates good teams from world-class ones, drawing on both elite sport and a career in business.
Will scored 31 tries in 55 Tests for England, finished joint-top try scorer at the 2003 World Cup with five, and toured three times with the British and Irish Lions. He's written three books, including World Class, built on interviews with more than 100 elite performers from sport and business.
Before rugby turned professional, Will worked on HSBC's trading floor in the City, and he's since held senior roles at AI company Afiniti, including Chief Customer Officer. That mix of dressing room and boardroom means he talks about culture, accountability, and trust in terms both sports fans and business leaders recognise.
Audiences take away a practical view of how high-performing teams set their environment, how small, repeatable improvements add up, and how leaders handle setbacks without losing momentum. Each point is grounded in stories from England, the Lions, and the elite performers he interviewed for World Class.
For a leadership conference or culture programme, Will brings World Cup-winning experience and business credibility in a single keynote.
Topics, sessions and talks
Will Greenwood discusses leadership, focusing on creating a vision, fostering a supportive environment, and eliminating obstacles to achieve team success.
In the modern era of professional sport, few can draw on experience in both business and sports. Will Greenwood's career as a trader at HSBC before committing to professional rugby has given him an unusual insight into themes that permeate both fields. The perfect storm of leadership, discipline, motivation and teamwork that led England to World Cup victory in 2003 provides an inspirational demonstration of what it takes to achieve peak performance for a sustained period. A complete change in mindset and behaviours opened the door to a performance gear change.
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frequently asked questions
Something we've not covered here?
Will Greenwood draws on his parallel careers in City trading and professional rugby to build a cross-sector case study, using England's 2003 World Cup campaign as a sustained worked example of how leadership, discipline, and collective mindset shifts translate into peak performance.
Will Greenwood speaks on leadership, team culture, high performance, and incremental improvement, drawing on his sessions on vision, environment, and 100 Things 1% Better. He finished joint-top try scorer at the 2003 Rugby World Cup with England and toured three times with the British and Irish Lions.
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