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Available to book

Elite performance coach & speaker

James Thie

Transform athletic principles into business excellence with James Thie, speaker and elite performance coach. James works with organisations to develop resilience strategies and high-performance cultures, delivering championship-level results as Team GB endurance coach and four-time World Masters champion.

Trusted by Team GB

James Thie, Speaker | Athlete Performance Expert
James Thie

James Thie

Cardiff, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book James

Cardiff, United Kingdom

Starting from

£2k–5k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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James Thie's biography

At a glance

  • Elite performance coach and former international runner
  • Athletics Performance Director at Cardiff Metropolitan University
  • Team GB endurance coach guiding international athletes
James Thie is an elite performance coach and former international middle-distance runner who transforms athletic principles into practical business strategies. His expertise bridges competitive sports achievement with organisational excellence. As Athletics Performance Director at Cardiff Metropolitan University and current Team GB endurance coach, James has guided 15 Great Britain internationals to success. His own athletic career includes finals at World, European, and Commonwealth championships, multiple British titles, and four World Masters championships. James helps organisations develop resilience and performance strategies drawn from high-stakes athletic environments. His approach combines scientific training methodologies with psychological techniques that enable teams to maintain focus under pressure, adapt to changing circumstances, and consistently deliver results beyond expectations. Audiences gain practical frameworks for building sustainable high-performance cultures, specific techniques for mental toughness during challenging periods, and actionable methods to identify and maximise individual and team strengths within organisational contexts. Book James to give your team the competitive edge that transforms potential into measurable, championship-level results.

James's showreel and videos

Topics, sessions and talks

The Heartbeat Of Running: A Conversation With James Thie
James Thie shares his coaching journey, emphasizing physical and mental running aspects. Talks inspire goal achievement and holistic running approach.

Why we recommend booking James

Drawing from his experience as an elite performance coach and former international athlete, James Thie translates championship-winning strategies into practical business frameworks that build resilience and maximize team potential. Book James today to give your organization the competitive edge that transforms ordinary performance into measurable, championship-level results.

Check James's availability

Trusted by Team GB

Featured Projects

James Thie - The Masters Of Running podcast cover

frequently asked questions

Something we've not covered here?

How do I book James Thie for my next event?
Email james.thie@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm James's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is James Thie's speaking style like?
James delivers practical, high-impact sessions that blend elite sports strategies with business insights. His approach fosters resilience, mental toughness, and sustainable high performance, helping teams consistently exceed expectations in dynamic environments.
What topics does James Thie specialise in?
James Thie specialises in discussing athletics, sports coaching, performance management and more.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.