Hurree: Building a Founder-Led Brand Through Conversations That Matter

The case study at a glance:

• Client: Hurree‍
• Industry: SaaS / AI / Business Intelligence‍
• Location: Belfast, Northern Ireland‍
• Key campaigns: Hurree Inspires series, SaaSy AF podcast, Web Summit and Dublin Tech Summit events‍
• Booked speakers include: Anthony Scaramucci, Emily Maitlis, Alastair Campbell, Alex Lieberman, Matt Shea, Maryam Moshiri, Dan Bennett, Grace Campbell, Emmanuel Asuquo, Jamil Qureshi, Carl Miller

The Client

Hurree is a human-first data analytics platform reimagining how teams interact with information. With a proprietary tech stack built entirely in-house, the Belfast-based company focuses on making data simple, secure, and genuinely useful for humans.

Founded by CEO Aaron Gibson, Hurree is guided by clarity, care, and practical innovation. The team’s mission is to remove the noise and complexity from analytics, creating a platform that feels empowering rather than overwhelming.

The Challenge

Hurree approached PepTalk with a clear goal: to amplify their brand through meaningful thought leadership and storytelling.

As an emerging SaaS company competing in a crowded market, they wanted to:

• Build credibility among enterprise audiences.
• Position their founder, Aaron Gibson, as an authentic, trusted voice in the tech ecosystem.
• Use live events and podcasts to humanise the brand and explore themes like leadership, AI, and decision-making.

Hurree wasn’t looking for traditional B2B marketing. They wanted real conversations with influential thinkers who could help shape a smarter, more human dialogue about the future of business and data.

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The Solution

PepTalk collaborated with Hurree to develop a series of brand-building activations across various ev on the set of his podcasrents, podcasts, and internal initiatives.

1. SaaSy AF Podcast: Real Founder Talk

Hosted by Aaron Gibson, SaaSy AF is a no-fluff founder-focused series exploring what it really takes to build in today’s world. From mental health and misinformation to AI and leadership, each episode cuts through startup clichés to uncover the human side of entrepreneurship.

PepTalk helps Hurree by curating and securing an impressive line-up of guests, including:

• Anthony Scaramucci, Founder of SkyBridge Capital and former White House Communications Director
• Emily Maitlis, Broadcaster and journalist
• Maryam Moshiri, BBC presenter
• Matt Shea, Award-winning BBC documentary maker
• Alex Lieberman, Co-founder of Morning Brew
• Grace Campbell, Comedian and author
• Carl Miller, Digital sociologist and author
• Dan Bennett, Head of Behavioural Science at Ogilvy

Each conversation was recorded virtually and distributed across YouTube, Spotify, and Apple Podcasts, with guests amplifying reach through organic LinkedIn posts.

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2. Hurree Inspires: Internal Fireside Series

To strengthen company culture and staff engagement, the PepTalk team helped create the concept of Hurree Inspires. In this quarterly internal event, employees hear from exceptional voices on life, work, and wellbeing.

The first session featured Emmanuel Asuquo, who delivered personal finance insights for tech teams. Future guests include speaker Jamil Qureshi, who will explore high-performance mindsets through the lens of elite sport and business.

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3. Live Events and Keynote Activations

PepTalk also supports Hurree with expert representation at leading global events:

• Alastair Campbell joined founder Aaron Gibson for a fireside chat at Dublin Tech Summit, engaging over 8,000 attendees.
• Dan Bennett is co-hosting a behavioural change masterclass at Web Summit Lisbon 2025 alongside Aaron.

The Results

Hurree’s partnership with PepTalk has created a consistent, high-quality pipeline of content, credibility, and conversation for their brand.

Immediate impact:

• Established the SaaSy AF podcast as a trusted platform featuring globally recognised names.
• Generated organic reach across YouTube, LinkedIn, and podcast platforms.
• Strengthened Hurree’s positioning as a human-first AI brand.
• Launched a repeatable format for internal engagement through Hurree Inspires.

Longer-term benefits:

• Elevated the founder’s personal brand and media profile.
• Increased trust and differentiation in the competitive SaaS/AI space.
• Created a scalable model for content-led brand storytelling.

Client Feedback

“PepTalk makes the whole process effortless. They don’t just connect you with a speaker — they understand your goals, match you with the right voice, and make every detail seamless. It’s the most professional and enjoyable booking experience I’ve had.”
— Aaron Gibson, CEO & Founder, Hurree

Why It Matters

This partnership highlights how founder-led branding can establish trust more quickly than traditional marketing. By combining live events, authentic conversations, and expert storytelling, Hurree has turned its values into a public voice.

PepTalk continues to support Hurree as they grow their presence at major tech conferences and expand the SaaSy AF guest line-up — proving that when the conversation is real, the brand follows naturally.

Interested in creating founder-led content that connects? Get in touch with the PepTalk team to explore speaker bookings, brand storytelling, and live event partnerships 👉 booknow@getapeptalk.com