Available to book
Tony Effik
Transform digital strategy with Tony Effik, speaker, media technology expert. Tony works with organizations to optimize advertising revenue, drive digital transformation, and develop strategic leadership, delivering industry-leading insights as Google Managing Director and Columbia University professor.
Tony Effik is an accomplished global executive who operates at the intersection of advertising media and digital technology.
Formerly the Senior Vice President of Client Strategy at NBC Universal and now Managing Director of Display, Video and Creative at Google, Tony is a highly experienced professional with a deep understanding of what it takes to drive revenue and enhance the bottom line.
His expertise was instrumental in facilitating NBC's shift in revenue focus, and today he continues to teach the next generation as an Adjunct Assistant Professor at Columbia University’s School of Engineering and Applied Science.
A dynamic strategist and thinker, Tony has made significant contributions to the industry, particularly in the US and UK, where he has chaired and served on Internet Advertising Bureau committees.
His commitment to setting standards and best practices has been widely recognized and appreciated.
Tony brings a wealth of experience from the forefront of advertising media and digital technology, offering invaluable insights into driving revenue and strategic shifts. His leadership roles, including chairing Internet Advertising Bureau committees in the US and UK, position him as a thought leader in setting industry standards. Booking Tony as a speaker will give your team or business cutting-edge strategies and practices to thrive in today's competitive landscape.
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frequently asked questions
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To book Tony Effik, email tony.effik@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Tony's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Tony Effik draws on his executive experience across NBC Universal and Google to frame talks around the practical convergence of advertising, media, and digital technology, grounding points in industry case studies and standards work conducted through Internet Advertising Bureau committees.
Tony Effik specialises in advertising media, digital technology strategy, and revenue growth within the media industry. He is Managing Director of Display, Video and Creative at Google, having previously served as Senior Vice President of Client Strategy at NBC Universal, and teaches as an Adjunct Assistant Professor at Columbia University's School of Engineering and Applied Science.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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