Tracey Groves
Tracey Groves empowers leaders to navigate ethical decision-making and responsible AI deployment. As Director of Intelligent Ethics Limited and former PwC UK Senior Partner, Tracey equips organisations with practical frameworks for embedding integrity into business operations. FRC Independent Adviser and TEDx speaker with 30+ years' experience in corporate governance.
High Wycombe, United Kingdom
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Tracey previously served as Senior Corporate Governance Partner at PwC UK and established the Sustainable Business and ESG Advisory Practice at DWF LLP as a senior equity partner. She is an Independent Panel Adviser on Corporate Governance and Culture for the Financial Reporting Council and a Visiting Fellow at the IDEA Centre, University of Leeds. Her work has been recognised through honours including ESG Power Player from Financier Worldwide, Top Consultant for Excellence in Diversity, Equity and Inclusion, and repeated FT Executive Champion of Women in Business awards.
As a chartered accountant, certified organisation development consultant, and accredited executive coach, Tracey brings over 30 years of practical experience to her work. She draws on real case studies from board-level consulting and forensic analysis to help leaders reframe ethics, compliance, and culture as business levers that enhance performance and build risk resilience. Her expertise in human-centred technology implementation addresses the urgent need for responsible AI deployment.
Audiences learn frameworks for ethical decision-making, practical approaches to building psychologically safe workplaces, and actionable strategies for embedding values into business processes. Tracey creates environments where executives can develop critical thinking capabilities and lead with dignity whilst delivering strategic objectives.
Book Tracey to equip your leadership team with the tools needed for responsible, sustainable business in an increasingly complex world.
Topics, Sessions And Talks
Tracey Groves explores the growing complexity of ethical decision-making in modern organisations, where competing priorities, regulation, and commercial pressure often blur accountability. Drawing on real-world governance and leadership experience, Tracey examines how culture, values, and leadership behaviours influence ethical outcomes. Through practical examples and reflective insight, she shows how leaders can confidently navigate ambiguity, define organisational boundaries, and foster environments where principled decisions strengthen trust, performance, and long-term resilience.
Tracey Groves examines the tension between instinct and analysis in high-stakes leadership decisions, particularly in environments shaped by regulation, risk, and rapid change. Tracey explains how ethical intuition, when supported by self-awareness and organisational integrity, becomes a powerful leadership asset rather than a liability. Blending behavioural insight with governance expertise, she demonstrates how leaders can strengthen judgement, recognise ethical signals, and cultivate the confidence to act decisively while maintaining credibility, trust, and alignment with organisational values.
Tracey Groves explores how rapid advances in artificial intelligence are reshaping leadership, decision-making, and organisational accountability. Tracey highlights why human judgement, empathy, and ethical reasoning remain essential alongside technological capability. Drawing on her experience advising organisations on responsible AI adoption, she examines how leaders can balance innovation with oversight, ensuring technology supports human potential. Her insights reveal how organisations can build trust, protect reputation, and lead responsibly in an increasingly automated world.
Tracey Groves addresses the urgent need for robust governance as artificial intelligence becomes embedded in business strategy and operations. Tracey explains how organisations can manage ethical, regulatory, and reputational risks while enabling innovation and growth. Drawing on her governance and ESG leadership experience, she provides practical perspectives on accountability, transparency, and responsible oversight. Leaders gain clarity on establishing frameworks that support trustworthy AI adoption while safeguarding organisational integrity and stakeholder confidence.
Tracey Groves explores how dignity, trust, and psychological safety underpin effective leadership and sustainable organisational performance. Tracey draws on her extensive advisory work with senior leaders to examine how behaviours, culture, and leadership choices shape engagement and accountability. Combining practical governance insight with a human-centred perspective, she demonstrates how leaders can create environments where individuals feel valued and empowered, strengthening collaboration, improving decision-making, and enabling organisations to perform with integrity and purpose.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
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