Available to book

Endurance champion & peak performance

James Lawrence

Growth Mindset

Resilience

High Performance

Transform impossible goals into reality with James Lawrence, speaker and endurance champion. James works with organizations to build resilience, mental toughness, and peak performance, delivering powerful insights as a Sports Illustrated "Fittest 50" honoree and global record-breaker.

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James Lawrence

Salt Lake City, United States

Starting from

$26k–50k

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Book James

Salt Lake City, United States

Starting from

$26k–50k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire James Now

Instant quote

•

No upfront fee

•

Vetted speaker

James Lawrence's biography

Sports Leadership

After Dinner Sports

Entrepreneur

Sport

Author

Inspirational

Personal Development

Motivational

Athlete

At a glance

Completed fifty Ironman triathlons in fifty consecutive days
Accomplished one hundred full distance triathlons in one hundred days
Successful entrepreneur with real estate and cookie franchise businesses

James Lawrence transforms the impossible into possible. Known globally as the Iron Cowboy, he shattered endurance limits by completing 50 Ironman triathlons in 50 days across 50 states, then raised the bar with an unfathomable 100 full-distance triathlons in 100 consecutive days. Named among Sports Illustrated's "Fittest 50" and featured alongside icons like LeBron James in major media, James captivates audiences with raw authenticity. His message transcends athletics—it's about purpose, resilience, and rejecting mediocrity. The cowboy hat he wore during races so his children could spot him has become a symbol of grit and family-driven determination. Before conquering endurance records, James built a thriving mortgage company, helping clients build wealth through strategic homeownership. Today, he applies his relentless mindset to ventures in multi-family real estate and Crumbl Cookie franchises, proving his business acumen matches his physical prowess. Whether addressing corporate teams or coaching individuals, James delivers actionable strategies for breaking through perceived limits and achieving what others consider impossible. Book James Lawrence to ignite your team's potential and redefine what's possible in your organization.

James's showreel and videos

Topics, sessions and talks

Redefine Impossible

James Lawrence, known as the Iron Cowboy, made history by completing 50 Ironmans in 50 days across all 50 states and later achieving 100 Ironmans in 100 consecutive days. In his keynote, he shares powerful stories and insights that inspire audiences to challenge their limits both physically and mentally. Attendees will learn to commit to meaningful goals, break through barriers, build resilience, and align their priorities to achieve seemingly impossible outcomes.

Why we recommend booking James

James Lawrence, the Iron Cowboy who completed 100 consecutive full-distance triathlons, transforms impossible challenges into achievable goals through his proven mental fortitude and business acumen. Book this Sports Illustrated "Fittest 50" honoree to help your team break through perceived limits and achieve what others consider impossible.

Check James's availability

Trusted by Radix Sales, Trainual

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How do I book James Lawrence for my next event?

Email james.lawrence@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure James Lawrence for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about James Lawrence's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting James Lawrence directly.

What is James Lawrence's speaking style like?

James delivers with authenticity and grit, inspiring audiences to break limits and embrace resilience. His business acumen and endurance achievements motivate teams to pursue purpose and achieve the impossible.

What topics does James Lawrence specialise in?

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

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