Alec Leach is a sustainable fashion advocate and former fashion editor known for his commitment to promoting environmentally conscious practices within the fashion industry. His insights into the complexities of consumerism and its impact on the environment make him a significant voice in the ongoing conversation about sustainability in fashion. Alec's journey began in the fast-paced world of fashion journalism, where he witnessed firsthand the consequences of overconsumption and waste. This experience ignited his passion for advocating change, leading him to author "The World Is On Fire But We're Still Buying Shoes." In this work, he critiques the prevailing consumer culture and urges individuals and brands to reconsider their purchasing habits. His message is clear: mindful consumption is essential for a sustainable future. Throughout his career, Alec has faced the challenge of shifting entrenched mindsets within the fashion industry. He has worked tirelessly to highlight the ethical implications of consumer choices and the urgent need for more sustainable practices. His efforts have resonated with a growing audience, inspiring many to take practical steps towards reducing their fashion footprint. Alec's contributions to the field have not gone unnoticed. He has been recognised for his advocacy work and has collaborated with various organisations to promote sustainable initiatives. His qualifications in fashion journalism and his extensive experience in the industry lend credibility to his message. By engaging with Alec, audiences gain valuable insights into the intersection of fashion and sustainability. His practical approach to reducing environmental impact empowers individuals to make informed choices, fostering a more sustainable relationship with fashion.