Basma Khalifa is a multifaceted Sudanese creative whose journey spans fashion, documentary filmmaking, and journalism, bringing authentic storytelling from underrepresented communities to global audiences.

With roots in Vogue and Elle UK as a fashion stylist, Basma transitioned to documentary filmmaking where her debut "Inside the Real Saudi Arabia" garnered over 10 million views on BBC platforms and earned her a "Newcomer of the Year" nomination at the Edinburgh TV Festival. She has directed content for Meta, Apple, and Netflix while co-founding Zola Studios, a creative platform amplifying voices from the Southwest Asia and North Africa region.

Basma's unique perspective helps organizations navigate cultural storytelling authentically, bridging gaps between mainstream media and underserved communities. Her work demonstrates how personal narratives can create meaningful connections across diverse audiences while challenging conventional representation in media and advertising.

Audiences leave Basma's presentations with practical frameworks for inclusive storytelling, strategies to engage with younger diverse demographics, and insights into creating content that resonates across cultural boundaries while maintaining authenticity.

Book Basma to transform how your organization approaches storytelling and connects with today's increasingly diverse global audience.