Bruce Whitfield is a business journalist, author, and thought-provoking commentator who helps leaders navigate uncertainty with clarity and confidence. A respected voice on strategy, decision-making, and global shifts, he challenges organisations to see opportunity where others see disorder and to lead decisively in volatile environments.

Creator of the Chaos Advantage framework and winner of the 2025 UK Speaker Awards for Thought Leadership, Bruce brings nearly three decades of journalism experience to his analysis. He hosts Bruce Whitfield’s Business Week and The Art of Deciding podcast, and is the author of four critically acclaimed books.

Bruce helps organisations navigate today's business landscape by decoding the deeper forces shaping markets and leadership behaviour. His frameworks enable leaders to overcome negativity bias, embrace solutionist thinking, and build cultures of realistic optimism. His insights have proven universally relevant across industries from finance and technology to healthcare and manufacturing, helping teams turn uncertainty into opportunity through clearer thinking and decisive action.

Audiences leave Bruce's presentations with practical tools to see clearly through noise, make high-quality decisions without perfect information, and move decisively while others hesitate. His approach transforms how leaders perceive challenges, evaluate options, and implement strategies to create measurable results.

Book Bruce when your organisation needs to transform uncertainty from a threat into your greatest strategic advantage.