Daniel Bobroff, founder of Coded Futures and former Investment Director of ASOS Ventures, is a leading innovator, entrepreneur, and investor with over two decades of experience. Known for his unique insights on customer experience and as a prominent retail technology speaker, he encourages people to become game changers, offering clear, actionable strategies.

Coded Futures specialises in disruptive tech for fashion and retail, drawing on the depths of Daniel’s ASOS experiences. Alongside this, Daniel has also played pioneering roles in video game advertising. He created Microtime, the leading digital advertising agency for in-game advertising. His work in this field established an eight-billion-dollar advertising medium. He also founded Deibus Studios, a video game developer that has created successful games for PlayStation, Xbox, and Nintendo, selling over 50 million units.

Daniel talks about the technology-driven future of retail. He advocates for personalised, immediate, and interactive mobile experiences, the importance of cultural factors, and the transformation of all retail businesses into technology businesses. His ability to build a network of top retail tech talent and forge partnerships in marketing, production, and customer experience is a testament to his expertise and success in the industry.