Duncan MacPherson is the CEO of Pareto Systems, a top business development firm that helps professionals in the knowledge-for-profit sector. He specializes in business development and marketing, especially in the financial services industry. Under his guidance, Pareto Systems assists professionals in finance, insurance, and consulting to create reliable and sustainable business models. At Pareto Systems, Duncan and his team use best practices to achieve business efficiency. The firm is known for its step-by-step approach, which helps professionals discover new opportunities, build strong client relationships, and generate consistent referrals, leading to more effective and profitable practices. Duncan is a popular speaker, recognized for his engaging presentations across North America and beyond. He makes business development and marketing concepts easy to understand for a wide range of audiences, including top advisors and corporate financial institutions. As a successful author, Duncan has written several best-selling books, such as "The Advisor Playbook" and "The Blue Square Method," which focus on the mindset and practices of leading fee-for-service professionals. In his free time, Duncan enjoys activities like golf, tennis, and skiing with his family in Kelowna, British Columbia. Duncan's contributions to the industry include his Total Client Engagement process, which promotes client-focused relationships and uncovers new opportunities. He also offers practical tools and strategies for effective business development, helping professionals achieve steady growth while maintaining balance in their personal lives. Overall, Duncan MacPherson is a leader in business development, making a significant impact through his work and speaking engagements.