Faris Yakob is an advertising strategist and creative innovator who helps brands navigate the evolving media landscape. As founder of GeniusSteals LLC, he combines deep industry experience with philosophical insight to reimagine how companies connect with audiences.

With leadership roles spanning Naked Communications, McCann Erickson NYC (where he served as EVP Chief Technology Strategist), and MDC Partners (as Chief Innovation Officer), Faris has guided transformative campaigns for Google, Sony, and Coca-Cola. His work has earned recognition from Fast Company as one of ten modern-day Madmen and placement among the world's top planners in The Planning Survey.

Faris helps organizations overcome digital disruption by developing communication strategies that capture genuine audience attention. His consultancy bridges the gap between traditional advertising and emerging technologies, enabling brands to create meaningful connections in an increasingly fragmented media environment. His book "Paid Attention" provides a framework for companies struggling to break through in an era of information abundance.

Audiences leave Faris's presentations with practical approaches to attention-based marketing, actionable strategies for creative innovation, and fresh perspectives on how brands can deliver authentic value in exchange for consumer engagement. His Oxford education and global experience inform insights that are both intellectually rigorous and commercially applicable.

Book Faris to challenge conventional thinking and inspire your team with strategies that transform attention into lasting business advantage.