Greg McKeown is a well-known author, public speaker, and leadership strategist, recognized for his insights on essentialism and its impact on success and profitability. He earned a Bachelor's degree in Communications and Journalism from Brigham Young University and an MBA from Stanford Graduate School of Business. Before starting his own company, Greg worked at Heidrick & Struggles' Global Leadership Practice, where he evaluated senior executives. He is the founder and CEO of THIS Inc., a leadership and strategy design agency in California, serving clients like Airbnb, Apple, Google, and Facebook. Greg has written two New York Times bestsellers: "Essentialism: The Disciplined Pursuit of Less" and "Effortless: Make It Easier to Do What Matters Most." His book "Essentialism" is acclaimed and often ranks as a top time management book on Amazon. As a public speaker, he has addressed over 500 companies in more than 40 countries, including major organizations like Microsoft and Nike, with speaking fees ranging from $40,000 to $75,000. He also hosts "The Greg McKeown Podcast," which is among the top self-improvement podcasts on Apple Podcasts, and has been featured in various media outlets, including The New Yorker and Harvard Business Review. In addition to his professional work, Greg is a social innovator, serving as a Board Member for the policy group Resolve and mentoring with 2 Seeds, a non-profit focused on agricultural projects in Africa. He is a Young Global Leader for the World Economic Forum and has participated in significant sessions at their events. Greg lives in California with his wife, Anna, and their four children. He is also a Bishop in the Church of Jesus Christ of Latter-day Saints. His contributions to leadership and productivity continue to inspire individuals and organizations to focus on what truly matters.