Jeff Yang
Renowned cultural expert Jeff Yang brings a witty, unique perspective to conversations on identity, media, and pop culture. A bestselling author and CNN contributor specializing in Asian American representation, Jeff blends sharp cultural insight with storytelling that resonates across diverse audiences. Former Wall Street Journal columnist and senior advisor at Pop Culture Collaborative.
Los Angeles,
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Jeff Yang is a bestselling author and cultural observer who has documented Asian American voices and identity for over three decades. His work bridges journalism, strategy, and pop culture to reveal how communities shape and are shaped by media.
Jeff founded A. Magazine: Inside Asian America and has written for The Wall Street Journal, San Francisco Chronicle, and Village Voice. He now contributes regularly to CNN and appears on NPR programs, including Pop Culture Happy Hour and Code Switch. His books include Jackie Chan's memoir, I Am Jackie Chan, the instant New York Times bestseller RISE: A Pop History of Asian America, and The Golden Screen: The Movies That Made Asian America.
As Senior Advisor for Narrative and Digital Intelligence at the Pop Culture Collaborative, Jeff helps organizations understand how cultural narratives drive social change. He previously led the Digital Intelligence Lab at the Institute for the Future and held senior strategy roles at sparks & honey, The Futures Company, and Iconoculture, where he tracked global culture shifts. His expertise helps businesses, media organizations, and nonprofits recognize emerging cultural patterns and connect authentically with diverse audiences.
Audiences leave Jeff's presentations with a practical understanding of cultural convergence, the social impact of technology, and the shifting nature of identity on and offline. His talks combine historical context with real-time cultural analysis, making global culture changes accessible and actionable.
Book Jeff to gain a clearer understanding of how cultural forces are reshaping business, media, and society today.
Jeff's three decades documenting Asian American identity and his senior advisory work on cultural narratives give him deep credibility when it comes to helping organisations understand the evolution of Asian American representation, pop culture's impact on social change, and how narratives influence business, branding, and politics.
Topics, Sessions And Talks
Through his talks, Jeff Yang discusses the intersection of technology, media, and entertainment strategy, emphasizing niche marketing and content development. He explores the influence of pop culture and fandom, particularly in comics and graphic novels, while addressing Asian and Asian American arts, entertainment, and culture. Attendees gain insights into Asian American politics and identity, global marketing trends, and the implications of multiculturalism, race, and globalization. Participants will leave with a deeper understanding of these dynamic fields.
Featured Projects
The Golden Screen: The Movies That Made Asian America
Rise: A Pop History of Asian America from the Nineties to Now
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