Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, Europe’s first Chinese digital creative agency. Born in China and raised in the UK, Arnold’s unique bicultural upbringing has shaped his ability to bridge the gap between Western and Chinese audiences. At the age of 25, he founded Qumin to help global brands connect with Chinese consumers, focusing on the cultural nuances and behaviours that drive engagement.
Arnold’s mission, to “Open the World to China,” underpins his work. With a deep understanding of both markets, he highlights the importance of considering the people behind the platforms and the cultures shaping consumer behaviour. Under his leadership, Qumin has worked with brands such as Sony, Mars, Manchester United, and Unilever. Notably, his team spearheaded Skyscanner’s successful Chinese market entry, contributing to the company’s eventual £1.4bn exit to CTrip.
In addition to his work with Western brands, Arnold has also supported Chinese tech giants like Bytedance and Huawei in their international expansion. His insights into Chinese technology, youth culture, and digital innovation have made him a sought-after keynote speaker at major events across Europe. Arnold’s thought leadership has been featured in the Financial Times, McKinsey, Campaign, and Reuters.
Beyond Qumin, Arnold founded Dao Insights, a platform dedicated to sharing stories, case studies, and content about China’s evolving digital landscape. His authentic, approachable style and passion for cultural exchange have established him as a leading voice in global digital marketing.
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What topics does Arnold Ma specialise in? Arnold Ma specialises in talking about Chinese digital marketing, cross-cultural communication, Chinese consumer behaviour and more.
What is Arnold Ma's speaking style like? Arnold Ma engages audiences with charisma and insight, blending case studies and informal presentation styles. His passion for Chinese marketing and ability to connect cultures leave attendees with practical takeaways and a deeper understanding. AI summary based on real event feedback.
Does Arnold Ma offer virtual speaking engagements? Yes, Arnold Ma offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.