Joel Salatin is a pioneering farmer, author, and speaker known for his innovative approaches to sustainable agriculture and ethical farming practices. Operating Polyface Farm in Virginia's Shenandoah Valley, he has become a leading voice in the movement towards regenerative farming techniques that prioritise soil health, animal welfare, and ecological balance. His work challenges conventional industrial farming paradigms and advocates for localized, transparent food systems. Salatin's journey into sustainable farming began with a desire to reconnect people with the land and the food they consume. He faced numerous challenges, including scepticism from traditional agricultural circles and the complexities of implementing new farming methods. However, his commitment to ethical practices and community engagement has led to significant recognition within the agricultural community. He has authored several influential books, including Folks, This Ain't Normal and You Can Farm, which have inspired many to reconsider their relationship with food production. His dynamic presentations at agricultural conferences, environmental summits, and food advocacy events resonate with audiences, encouraging them to embrace sustainable, community-based practices. In addition to his writing and speaking engagements, Salatin has received various accolades for his contributions to sustainable agriculture. His work has been featured in numerous documentaries and publications, further solidifying his status as a thought leader in the field. Through his efforts, Joel continues to inspire a new generation of farmers and consumers to rethink their food choices and advocate for a more sustainable future. His insights into the importance of ethical farming practices and community involvement make him a compelling figure in the ongoing conversation about food production and environmental stewardship.