David Magliano is a well-known marketing professional with experience in various industries. He started his career in advertising, working for major agencies for ten years, which helped him build expertise in marketing strategy and brand management. David co-founded Go Airlines, a low-cost airline under British Airways, where he created a marketing strategy that increased the airline's value from £100 million to £400 million in just nine months, even during the challenges of the 9/11 attacks. After Go was sold to easyJet, he became the Sales and Marketing Director, managing 400 staff and a £60 million marketing budget across 13 European countries, generating annual revenues of £1 billion. He played a key role in London's successful bid for the 2012 Olympic Games, working with Sebastian Coe to gain public support and present to the International Olympic Committee in Singapore. As Brand Director for the Co-operative Group, he further demonstrated his skills in brand management. David has also been a non-executive director for Glasses Direct and Dyson, providing strategic input to these companies. As Managing Director of Membership for The Guardian, he led the development of a membership scheme and the Guardian Live event programme. His work in marketing has earned him several awards, including UK Marketer of the Year in 1999 and 2005, Global Chief Marketing Officer of the Year in 2006, and an MBE for services to marketing. In addition to his roles, David is a consultant and non-executive advisor, recently leading digital innovation for the Harry Potter franchise. He has extensive knowledge in all marketing areas and emphasizes a customer-led approach in corporate strategy. David is for his strategic thinking and significant contributions to major campaigns.