Mike Jones is a strategy advisor, organisational psychologist, and former British Army officer who helps senior leaders close the gap between strategy and reality in complex, high-stakes environments.

After leading soldiers on operations in Afghanistan and Iraq, and training future officers at the Royal Military Academy Sandhurst, Mike left the Army with a medical discharge and complex PTSD—and a hard-won scepticism of tidy plans. That experience, of watching elegant strategies collapse on contact with chaos, became the foundation of his work.

As founder of LBI Consulting, Mike works with CEOs, boards, and senior teams in organisations including Network Rail, the NHS, Amazon, and England Rugby. His focus: helping leaders move beyond "strategy theatre"—the endless decks, slogans, and off-sites that look impressive but fail to change anything—toward organisations that can adapt while they act.

Drawing on complexity science, systems thinking, and military doctrine like mission command, Mike challenges the orthodoxy that strategy is about control and prediction. Instead, he helps leaders build structures where information flows freely, authority moves to where the knowledge is, and decisions survive contact with the real world.

Mike hosts the Strategy Meets Reality podcast and writes for a growing international audience of senior leaders through his Substack and LBI Consulting insights series. His forthcoming book, When Strategy Meets Reality, will be published later this year.

Mike speaks with candour, cuts through corporate nonsense, and brings hard-won lessons from war, trauma, and organisational life to help leaders think differently about strategy itself.