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Jonny Combe
Transform digital innovation with Jonny Combe, speaker and mobile payment CEO. Jonny works with forward-thinking companies to drive corporate innovation and enhance customer experience, delivering transformative insights sought by Barclays, Disney and BMW Group.


Jonny Combe is the President and CEO of PayByPhone, a leading mobile payment company, and a former General Manager of Digital and Innovation at BMW Group.
His career is marked by pioneering the BMW Innovation Lab and the Intrapreneur Lab, both of which have set benchmarks in corporate innovation.
Recognized as one of the UK's top business disruptors, Jonny's insights are sought after by brands like Barclays and Disney.
His talks on innovation, leadership, and customer experience offer actionable strategies to navigate corporate challenges and enhance competitiveness.
Book Jonny Combe to inspire your team with transformative insights.
Topics, sessions and talks
Anyone who has tried to “go against the grain” in a big corporate organisation knows only too well the feeling of getting nowhere.
Drawing on his experience of launching two award-winning innovation programmes of BMW, Jonny shares how he managed to navigate the “corporate immune” system that exists to kill off new ideas which don’t conform to the status quo, along with the learnings of what made both programmes successful.
Jonny was headhunted to become CEO of PayByPhone UK at 32, taking on a brief to grow a technology business exponentially. Drawing on this experience as a young CEO in the digital world, along with his 14 years at BMW, Jonny shares what he considers to be some of the key ingredients to effective leadership, and exposes some of the “old school” leadership styles that dramatically hold back organisations today.
Customer expectations seem to increase year on year, meaning that resting on your laurels is never an option. Jonny explains how understanding the customer journey is the key to engaging effectively with your customers, and how to ensure that your organisation’s offering remains competitive in an age when no industry is safe from the threat of digital disruption.
Book Jonny Combe as a speaker to inspire your team with his proven track record in driving innovation and challenging organizational norms at top companies like BMW and PayByPhone. His passion and creative approach have earned him recognition as one of the UK's top ten business disruptors. Elevate your event with insights from a leader who knows how to navigate and transform large corporations.
often considered together

David Wild
Customer Experience
Innovation
Business Strategy

Hamish Taylor
Customer Experience
Customer Loyalty
Innovation

Rafe Offer
Effective Leadership
Workplace Culture
Leadership Development
frequently asked questions
Something we've not covered here?
Jonny Combe draws on named case studies from his own career — specifically the BMW Innovation Lab and Intrapreneur Lab, and his tenure as CEO of PayByPhone — to ground his sessions in first-hand operational experience, translating those examples into frameworks the audience can apply directly.
Jonny Combe speaks on corporate innovation and influencing, leadership, and customer experience in the digital age. He served as General Manager of Digital and Innovation at BMW Group, where he launched two award-winning innovation programmes, before being headhunted as CEO of PayByPhone UK at 32.
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