Lucy von Sturmer is the CEO of Creatives for Climate, a global non-profit network that mobilises over 50,000 professionals to drive climate action within their workplaces. She is also the founder of The Humblebrag, an award-winning communications consultancy dedicated to fostering impactful storytelling for social and environmental change.
With more than 15 years of experience in climate communications and activism, Lucy has established herself as a leading voice in the creative industries. Her work has garnered recognition from prestigious organisations, including AdWeek, which named her one of the top global ‘Sustainability Stars’ in 2024, and Forbes Magazine, which highlighted her as a key leader in transforming advertising for climate action. Lucy's commitment to driving change is evident in her role on the Forbes Nonprofit Council and her inclusion in The University of Auckland's ‘40 Under 40’ Innovation List.
Lucy's journey began with a shift from law to the arts, where she discovered her passion for storytelling as a catalyst for change. After gaining valuable experience in media and marketing roles in New Zealand, she ventured to Europe, where she honed her skills in international relations and digital media. Her career took off with a position at a global NGO, leading her to travel extensively across Africa and Asia, focusing on governance and innovation.
Her subsequent role as Head of Communications at The ZDHC Foundation allowed her to collaborate with major brands like Nike and Puma, addressing sustainability in the fashion industry. This experience inspired her to launch The Humblebrag, aimed at helping leaders navigate conversations around social responsibility.
Through Creatives for Climate, Lucy continues to harness the power of creativity to raise awareness of the climate emergency, advocating for diverse leadership as a means to achieve systemic change. Now based in Aotearoa New Zealand, she remains driven to expand her impact on the global stage.