Mark Earls is a pioneering writer, speaker, and advisor renowned for his insights into human behaviour and its implications for marketing and communication. His work challenges conventional thinking, encouraging audiences to reconsider the assumptions that underpin their decisions and actions. With a career spanning advertising and consultancy, Mark has developed a reputation for making complex ideas accessible and actionable.
Mark's journey began in the advertising industry, where he held significant roles at agencies such as St Luke's and Ogilvy. His experience in account planning has equipped him with a unique perspective on how human behaviour influences consumer choices and organisational dynamics. He is particularly noted for his early application of behavioural economics to marketing, having introduced the influential System 1/System 2 model of decision-making long before it gained widespread recognition.
Mark has faced the challenge of simplifying behavioural science throughout his career, making it relevant to a broad audience. He believes that understanding our social nature is crucial for effective communication and behaviour change. His commitment to practical action is evident in his creation of tools, maps, and experiences designed to facilitate deeper understanding and engagement.
Mark is an award-winning author, with notable works including "Welcome to the Creative Age" and "Herd," which explore the dynamics of collective behaviour. His contributions to the field have earned him accolades and invitations to speak at conferences worldwide, from New York to Shanghai.
In addition to his writing and speaking engagements, Mark is dedicated to nurturing the next generation of marketing and creative professionals. He teaches on various professional development programmes and is a Fellow of The UK Marketing Society and the RSA. Contact the PepTalk team today for fee information and a speaker availability check.
Want to book Mark Earls for your next event?
Email mark.earls@getapeptalk.com, and one of our speaker agents will be in touch within hours to confirm availability and fees.
What topics does Mark Earls specialise in? Mark Earls specialises in talking about human behaviour, behavioural economics, collective behaviour and more.
What is Mark Earls's speaking style like? Mark captivates audiences with his engaging storytelling and humour, effortlessly simplifying complex ideas. His dynamic presentations keep listeners entertained and informed, making him one of the most respected speakers in the industry. AI summary based on real event feedback.
Does Mark Earls offer virtual speaking engagements? Yes, Mark Earls offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
Mark Earls explores the crucial role social behaviour plays in shaping marketing strategies. With a focus on how behaviours spread within groups, he uncovers why certain campaigns succeed while others fail to gain traction. By challenging traditional individual-focused approaches, Mark reveals how understanding collective dynamics can drive more effective and impactful marketing decisions. Attendees will leave with a deeper understanding of the social forces at play in marketing and practical ideas for harnessing them to achieve better results.
