Phil Barden
Transform marketing effectiveness with Phil Barden, speaker and decision science expert. Phil works with global brands to apply behavioural economics and consumer psychology, delivering evidence-based strategies backed by 25+ years' experience at Unilever, Diageo, and T-Mobile.
London, United Kingdom
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Phil's journey into decision science began when he recognised the potential of these insights to transform marketing strategies. This passion led him to leave his position as an international brand director, enabling him to focus entirely on this emerging field. His unique combination of practical marketing experience and academic knowledge makes him a sought-after expert in the industry. As a Fellow of The Marketing Society, he is well-respected among peers and clients alike.
Throughout his career, Phil has faced various challenges, including the need to adapt to rapidly changing market dynamics and consumer behaviours. His ability to navigate these complexities has shaped his professional path and informed his approach to marketing strategy. His book serves as a bridge between marketing and decision science, offering valuable insights for both practitioners and academics.
Phil is also an accomplished speaker, presenting on decision science for prestigious programmes such as the IPA Diploma and the APG Planning Skills Diploma, as well as various international MBA and MSc courses. His expertise is frequently sought at industry events, where he shares his knowledge with brand owners and agencies. Phil's insights into the science of decision-making provide a compelling perspective for anyone interested in understanding consumer behaviour and enhancing marketing strategies.
Topics, Sessions And Talks
Phil Barden explores the reasons behind consumer purchasing decisions. Drawing on insights from psychology, neuroscience, and behavioural economics, he reveals the driving forces behind human decision-making. Attendees will gain a deeper understanding of these scientific principles and learn how to effectively apply this knowledge to enhance their marketing strategies in everyday practice.
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Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
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