Dr. Martina Olbert is a business innovation leader and brand strategist known for her expertise in cultural relevance and brand meaning. As the founder and CEO of Meaning.Global, she provides valuable guidance to organisations seeking to align their brand strategies with the ever-changing cultural landscape and consumer values. Her insights enable businesses to navigate complex market dynamics and build authentic connections with their audiences. Martina's journey in the field of brand strategy has been marked by a commitment to understanding the intricate relationship between culture and consumer behaviour. She has faced the challenges of adapting to rapid changes in market trends and consumer expectations, which has shaped her approach to brand innovation. Her work emphasises the importance of cultural intelligence in business, allowing organisations to remain relevant and impactful in a competitive environment. With a strong academic background, Martina holds a doctorate in her field, which underpins her strategic thinking and practical applications in brand development. Her contributions to the industry have been recognised through various awards, highlighting her influence and thought leadership in brand strategy and innovation. Martina's speaking engagements focus on the significance of meaningful brand experiences in today's marketplace. She shares her knowledge on how brands can leverage cultural insights to create lasting impressions and foster loyalty among consumers. Her ability to distil complex concepts into actionable strategies makes her a sought-after speaker and advisor. Through her work, she continues to inspire organisations to rethink their approach to branding, ensuring they resonate with the values and aspirations of their audiences.