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Omar is an exceptional marketing innovator with a proven track record in building world-class brands. With his experience as the former CMO of Beats by Dre and VP of Marketing at Apple, Omar has successfully led various aspects of marketing, from brand development and positioning to advertising and global digital marketing. During his tenure, Omar played a pivotal role in driving the growth of Beats, taking it from a $20 million company to a $2.0 billion dollar category leader. Under his leadership, Beats became the number one premium headphone brand in over 25 countries, ultimately leading to its acquisition by Apple for $3 billion in 2014. Recognized for his outstanding contributions, Omar was honored as a "Brand Genius" by Adweek and named one of the "Most Innovative CMOs" by Business Insider in 2016. In addition to his impressive achievements at Beats and Apple, Omar has also worked with renowned international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup, delivering numerous successful marketing campaigns. Some of his notable works include producing memorable TV commercials for Nike, featuring iconic athletes like LeBron James and Kobe Bryant. Beyond his professional accomplishments, Omar has been actively involved in various initiatives aimed at promoting racial equity and empowering younger generations. He has contributed to the development of initiatives such as We The People and We Got Next, and authored the influential book, Dear White Corporate America, which encourages conversations about racial equity and encourages younger generations to take action through voting, polling, and representation in government. If you're looking to infuse your brand and team with inspiration and success, a conversation with Omar is just a few clicks away. Get ready to experience the ultimate pep talk and benefit from Omar's expertise and passion for marketing excellence.
This session explores unleashing the entrepreneurial spirit and how it can lead to innovation and success. Attendees will gain insights into the mindset and qualities of successful entrepreneurs, as well as strategies for igniting their own entrepreneurial spirit. By understanding the importance of innovation and embracing an entrepreneurial mindset, attendees will be equipped with the tools and inspiration to drive their own success in their personal and professional lives.
When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.
Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.
Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Omar will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.
