Mitch Lowe is a key figure in the entertainment industry, known for his innovative leadership and entrepreneurial spirit. He made a significant impact in the sector, starting with early experiences that laid the groundwork for his future ventures. In the 1980s and 1990s, Mitch invested in and operated video stores, which set the stage for his later roles. He became a co-founding executive at Netflix, serving as the Entertainment Domain Expert and Vice President of Business Development & Strategic Alliances from 1998 to 2003. He played a crucial role in shaping Netflix's early strategy and partnerships. After leaving Netflix, Mitch joined McDonald’s investment group as COO and later became President of Redbox, a DVD vending machine rental service. Under his leadership, Redbox expanded to 35,000 kiosks across the United States, generating $1.5 billion in revenue by 2011. In 2016, he became CEO at MoviePass, a subscription service that allowed users to watch three movies a month for a fee. His time there saw the subscriber base grow from 20,000 to millions, significantly influencing the movie theatre subscription model. Mitch has disrupted the entertainment industry three times: first with Netflix, then with Redbox, and finally with MoviePass. He is known for simplifying business operations and fostering winning cultures, sharing his insights through public speaking on leadership and innovation. Currently, Mitch remains active in the entertainment sector, investing in start-ups, particularly in entertainment, blockchain, and social media. He serves on the boards of several companies, including Booxby and Cantaloupe Systems. In his book, he offers an inside perspective on the evolution of the entertainment business. Mitch continues to inspire entrepreneurs and industry leaders with his vision and strategies.