Nicole Yershon is a well-known figure in business and innovation. She works as an executor, consultant, coach, speaker, judge, mentor, and 'super-connector.' Nicole is also an Amazon #1 Best Selling author of the book "Rough Diamond: Turning Disruption into Advantage in Business and Life." Nicole started her career at top marketing agencies before joining the Ogilvy Innovation Labs, where she developed her skills in innovation and disruption. She founded The NYC, a global collective that provides coaching, mentoring, diversity programs, workshops, and creative advancement. The NYC helps organizations adapt to modern challenges by rethinking traditional methods. As an expert in intrapreneurship, Nicole has focused on driving innovation within established organizations. She uses her extensive network of startups and entrepreneurs to help her clients turn challenges into opportunities. Nicole has been recognized in the digital industry, being named one of the Drum’s 25 Women Who Shaped The Digital Industry and listed in Wired Magazine’s top 100 Digital Power Brokers. She is also a Women in IT Finalist. In addition to her consulting work, Nicole serves on several boards and is an honorary fellow at Ravensbourne University. She is an angel investor in an EdTech company and chairs committees like the BBC Online Advisory Board and Nesta. She travels the world, giving talks on disruption, business transformation, and behavioral change. Her book "Rough Diamond" and her courses on intrapreneurship offer practical insights from her experience, establishing her as a leading expert in turning disruption into advantage and inspiring organizations to embrace the future.