Rob Law MBE is a British entrepreneur whose journey from rejection to global success has made him a recognised voice in resilience and innovation.

Known as the creator of the beloved Trunki ride-on suitcase for children, Rob’s story reflects the tenacity and vision required to build a global brand. His rise began with a memorable setback in 2006, when his Trunki idea was famously dismissed on BBC’s Dragons’ Den. Instead of giving up, Rob pressed forward, transforming the rejection into a springboard for his brand. Today, Trunki is a household name, having sold over 5 million suitcases worldwide, with a presence in 100 countries, and garnering more than 120 industry accolades.

Rob’s achievements in the business world are underpinned by a personal resilience that has carried him through challenges beyond the boardroom. Born with cystic fibrosis, a condition that often limits life expectancy, Rob defied medical expectations to not only lead a full life but build a thriving enterprise.

His recent book, 65 Roses and a Trunki: Defying the Odds in Life and Business, tells this inspiring story, weaving in his lifelong battle with the illness — affectionately called “65 Roses” by children — and his motivation to honour his twin sister, who passed away from the same condition.

Beyond Trunki, Rob has continued to share his expertise as a co-founder of Zeepy, a start-up focused on innovative sleep solutions, and Aphelion Agency, a business helping brands succeed on Amazon. He has been honoured with an MBE from the Queen for his contributions to business and honorary degrees from the University of Bath and the University of the West of England.

Rob’s unique blend of product design expertise, strategic thinking, and determination to overcome obstacles has cemented his role as a sought-after speaker, advisor, and mentor. In talks and workshops, Rob offers actionable insights on resilience, creative problem-solving, and adapting to an ever-evolving marketplace. His story is relevant and impactful for a wide range of audiences, from budding entrepreneurs to established business leaders.