Scott Stratten is a well-known speaker, author, and social media influencer who has changed the marketing industry with his creative ideas. He graduated from Sheridan's Pilon School of Business with a degree in Business Administration, focusing on Human Resources. Before becoming a full-time speaker, Scott worked in music industry marketing, was a national sales training manager, and taught at Sheridan College. As the President of UnMarketing, a company he founded, Scott has helped organizations improve their marketing strategies. His insights have led to better customer engagement through social and viral marketing, working with major companies like PepsiCo, Century 21, Fidelity, and Microsoft. He has co-authored six best-selling business books with his wife, Alison, including "UnMarketing: Stop Marketing. Start Engaging," which became a national bestseller. Scott has been recognized as one of the top five social media influencers globally by Forbes.com, with over 160,000 Twitter followers where he shares his thoughts. As a keynote speaker, he is in high demand for his engaging and humorous presentations, having spoken at events for companies like Walmart, Adobe, IBM, Cirque du Soleil, and Saks Fifth Avenue. In 2012, he was inducted into the National Speakers Association Hall of Fame for his contributions to public speaking. Scott focuses on fostering engagement and building genuine relationships with customers, emphasizing trust, authenticity, and service in marketing. He has been featured in various media outlets, including The Wall Street Journal, Huffington Post, and CNN.com, and was named one of “America’s 10 Marketing Gurus” by Business Review USA. Through his work at UnMarketing and his speaking engagements, Scott has made a significant impact on the marketing landscape, helping organizations improve their strategies and customer relationships.