Dr Simon Moore is a Chartered Psychologist who integrates psychology, behavioural science, and neuropsychology to enhance marketing effectiveness and customer understanding. With over 25 years of commercial experience, he specialises in uncovering the non-conscious drivers that influence consumer decision-making and organisational trust.

Simon founded the first consumer neuropsychological and behavioural science agency, InnovationBubble, and has advised global brands including Pfizer, Microsoft, HSBC, and Virgin Atlantic. His expertise spans multiple sectors, including finance, pharmaceuticals, retail, and travel, where he applies psychological principles to design data-driven interventions that measurably improve customer loyalty and engagement.

Simon helps organisations address critical business challenges by revealing the hidden psychological factors that impact marketing resonance and customer relationships. His approach combines rigorous academic knowledge with practical commercial applications, enabling clients to develop more effective communication strategies that connect with audiences at both conscious and subconscious levels. By identifying cognitive biases and non-conscious needs, he creates frameworks that enhance trust, understanding, and long-term customer value.

Audiences who attend Simon's presentations gain practical insights into the neuroscience of impactful marketing, learn techniques to identify subconscious factors driving consumer decisions, and discover methods to build deeper customer connections through psychologically informed approaches. His engaging style uses everyday examples and humour to make complex psychological concepts accessible and immediately applicable.

Book Dr Moore for your next event to transform how your organisation understands and connects with its most critical stakeholders through the powerful lens of applied psychology.