Simon Sinek is an internationally renowned speaker, author, and executive coach who is transforming how corporate clients and individuals perceive optimism and motivation. Simon is in high demand as a motivational speaker and has been recognised in the prestigious Thinkers50 list.

In 2021, Global Gurus named him the best motivational speaker in the world. Simon gained global acclaim with his TED talk "Why Great Leaders Inspire Action," the second most-watched TED talk ever. He has delivered talks on various topics and worked with organisations such as the UN Global Compact Conference and the US Government.

Simon has authored five best-selling books, including "Start with Why" and "Leaders Eat Last." He has partnered with organisations like Ernst & Young and launched a podcast series called "A Bit of Optimism." Simon's leadership influence and ideas are making a significant impact worldwide. He is an unshakeable optimist who believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to advancing a vision of a world where people wake up inspired, feel safe, and end the day fulfilled by their work.

A trained ethnographer, Simon is fascinated by people and organisations that make the greatest impact. He has discovered patterns in how they think, act, and communicate and the environments where people operate at their best.

Simon is best known for his TED Talk on the concept of WHY, which was viewed over 60 million times, and his video on millennials in the workplace, which reached 80 million views in its first week and has been seen hundreds of millions of times.