Dr. Alexis Abramson, a generational trends expert, has 25 years of experience in the field. Recognized by TIME magazine for her expertise in generational marketing and workforce dynamics, Alexis has developed a framework to help organizations manage multi-generational teams. She works with Fortune 100/500 companies, government agencies, non-profits, and consumers to explore the dynamics between five distinct generations.
Alexis examines each generation's lifestyle and life characteristics, providing strategies to address intergenerational differences. As a consultant to executives, she collaborates with business development, sales, and marketing teams to create strategies and materials that resonate across generational lines. She also offers guidance on meeting the needs of specific cohorts, sharing examples of companies that have successfully engaged multi-generational audiences to achieve measurable growth.
Her clients include Duracell, L'Oréal Paris, Harvard, Siemens, Walmart, and AARP. Alexis’s presentations address topics like marketing to millennials, reaching boomer consumers, multi-generational workplace dynamics, caregiving’s impact on the workplace, longevity, and innovation in the ageing market.
Audiences describe Alexis as an engaging and informative speaker with a professional and approachable delivery style. She is known for preparing detailed materials and delivering practical and actionable insights.
Dr. Alexis Abramson provides organizations with valuable tools and strategies to understand and navigate the complexities of multi-generational workforces and markets.