Dr. Alexis Abramson, a generational trends expert, has 25 years of experience in the field. Recognized by TIME magazine for her expertise in generational marketing and workforce dynamics, Alexis has developed a framework to help organizations manage multi-generational teams. She works with Fortune 100/500 companies, government agencies, non-profits, and consumers to explore the dynamics between five distinct generations.
Alexis examines each generation's lifestyle and life characteristics, providing strategies to address intergenerational differences. As a consultant to executives, she collaborates with business development, sales, and marketing teams to create strategies and materials that resonate across generational lines. She also offers guidance on meeting the needs of specific cohorts, sharing examples of companies that have successfully engaged multi-generational audiences to achieve measurable growth.
Her clients include Duracell, L'Oréal Paris, Harvard, Siemens, Walmart, and AARP. Alexis’s presentations address topics like marketing to millennials, reaching boomer consumers, multi-generational workplace dynamics, caregiving’s impact on the workplace, longevity, and innovation in the ageing market.
Audiences describe Alexis as an engaging and informative speaker with a professional and approachable delivery style. She is known for preparing detailed materials and delivering practical and actionable insights.
Dr. Alexis Abramson provides organizations with valuable tools and strategies to understand and navigate the complexities of multi-generational workforces and markets.
At the turn of the 19th century the average life span was 50 – now we are expected to live to 80 years and beyond. So what do our 30 Bonus Years™ look like? How will we take advantage of them? What does research tell us that will allow us to live as healthy, happy, wealthy and wise as possible during this new life stage we’ve been “gifted?” — This high-energy presentation highlights proprietary research revealing many of the cutting-edge health and wellness trends that will transform our lives over the next decade. — Takes an in-depth look at each of the four keys to longevity – body, mind, social and financial. — Details a proactive approach toward aging that can add both quality and quantity to one’s years. — Provides solid direction audience members can employ to create a more purpose driven second half of life.
Mid-lifers, the 45 to 65 age cohort, will be over 80M in size for the next few decades reaching more than 96M by 2050. The Generation of Growth™ is not only the largest cohort but they also have the most disposable income. In fact, for the past 30 years those aged 45 – 65 have outspent all other age segments and there is no question that this trend will continue for the foreseeable future. In addition, approximately $12 – 15T has already been inherited by the Gen “G” population allowing their spending potential to grow exponentially. — This presentation discusses why Gen “G” is the age group that is your organizations real “sweet spot”for the greatest return on investment. — Showcases innovative ways your company should position your products and services to attract the 45- to 65-year-old consumer. — Describes where the Gen “G” cohort spends most of their professional life, leisure time and disposable income. — Provides the audience with compelling lifestage/lifestyle consumer insights about mid-lifers that will create a roadmap for your team to follow.
Disruption and innovation are two words that have not traditionally been associated with aging. However, with 10,000 baby boomers turning 65 every day and controlling over $3 trillion of the nation’s GDP, there has never been a greater need for outside the box ideas and concepts geared toward this market segment. — This presentation explores the multitude of opportunities to start new businesses supporting the vast demands of 50+ consumers. — Provides an overview of 50+ market trends influencing the types of new consumer goods being positioned for the growing mature segment. — Showcases the latest technology specifically geared toward the 50+ market segment. — Discusses the paradigm shift happening in this space due to the vast infusion of artificial intelligence and virtual reality currently being embedded in traditional products and services.
Over 77 million “baby boomers” were born between 1946 and 1964. Every 8 seconds someone in this country turns 65 years old and by 2050 there will be more than one million Americans turning 100. — This action-packed presentation provides a comprehensive overview of the boomer generations defining characteristics, behaviors, and perspectives. — Provides organizations with a set of tools to capture the boomer consumer through their sales and marketing efforts. — Discusses the most innovative B2B and B2C trends that are emerging from the boomer segment. — Gives an overview of the fundamental differences, and similarities, between this generation and those that follow.
The aggregate “cost of caregiving” in lost productivity and absenteeism to United States businesses is between $13.4 and $25.2 billion per year. There are over 44 million caregivers in the United States. Almost 133 million people in the U.S. have one or more chronic condition and by 2020 this number is expected to increase to 157 million Americans. Nearly 31 percent of U.S. households are involved in caring for a relative or friend who is ill or disabled. Caregiving is largely a women’s issue with over 75 percent of caregivers being female, mostly wives and adult daughters. Many of whom are in the sandwich generation taking care of their children while simultaneously caring for their aging loved ones. — This informative presentation will enhance employers understanding of what they can do to streamline the caregiving process for their employees. — Reviews the five social trends that affect the “crisis of caregiving” in our society. — Addresses what our workplaces must do to make corporate environments more caregiver-friendly. — Gives real world examples of what successful ‘best in practice’ programs and services are currently being integrated in the multi-generational workplace.
For the first time in history, we now have five generations working alongside each other — the silent generation (born 1928-45), baby boomers (born 1946-64), generation X (born 1965-80), generation Y/millennials (born 1981-96) and Gen Z (born 1995 and 2015). There is no doubt that this multi-generational workforce is presenting significant challenges to leadership and communication in the workplace. — This presentation clarifies how organizations can stay competitive by embracing both a young and aging workforce without incurring significant knowledge loss. — Teaches organizations how to leverage the sheer size and power of five distinct generations in the workplace. — Takes an in-depth look at both the generational differences, and similarities, between these various cohorts. — Gives tangible, research-based advice on how to attract, retain and unite a multi-generational workforce.
Representing one quarter of the nation’s population, millennials are quickly approaching the title of largest cohort in the United States. Between the years 1981 and 1996 over 80 million millennials were born and within the next few years one in three Americans will be millennials. In addition, millennials are fast approaching 38 percent of the U.S. workforce and 75 percent of the global workforce. — This presentation teaches organizations how to leverage the sheer size and power of the millennial generation. — Provides a detailed overview of the characteristics, buying preferences, digital habits and cultural norms of this outsized generation. — Gives tangible, research-based advice on how to attract and retain the millennial consumer. — Describes a new set of standards that influence their decision making when purchasing specific products and services.
There are over 44 million unpaid caregivers in the United States, 10 million of whom are millennials — almost 133 million people in the U.S. have one or more chronic condition and by 2020 this number is expected to increase to 157 million Americans. Over one in three U.S. households is involved in caring for a relative or friend aged 55 or older. Many caregivers are caught between the needs of their young families and the daunting task of caring for their older relatives. Watching a loved one grow old is filled with emotional upheaval, when you compound that with other stresses — rush-hour traffic, deadlines, sick children, dirty laundry — caregivers are often left holding the bag. They feel a pressure to be all things to all people, often ending up as the martyr and giving themselves the short end of the stick. — This informative, yet uplifting, presentation will suggest ways the audience members can juggle their various caregiving responsibilities. — Gives sound tools to help them let go of their feelings of guilt. — Discusses practical ways to get family members to help with caregiving demands. — Shares the best ways to avoid butting heads with aging loved ones by fostering their independence.
